‘Shivaay’ and ‘Ae Dil Hai Mushkil’ sustained at opening day levels on Day 2 at the box office. The Ajay Devgn starrer held on above the 10 crore mark, while the Karan Johar directed film collected Rs 13 crore at the box office.
The trend is normal for ‘Pre-Diwali’ releases, as Krrish 3 (similar release period 3 years ago) had also shown a small drop on its second day. Sunday too will be affected by ‘Laxmi Pooja’, but collections do tend to show an upwards trend evening onwards.
Monday (tomorrow) is the biggest day for film business in the year. In the last three years, all three films have surpassed the 35 crore mark. Krrish 3 in 2013 recorded the highest single-day collections of all time, Happy New Year and Prem Ratan Dhan Payo also set all-time single day records. So it remains to be seen if ‘Shivaay’ and ‘ADHM’ can take advantage of the big holiday and put up big numbers on Monday.
Currently, the gap between the two films is Rs 6.1 crore. ‘Shivaay’ is the costlier film and has under-performed in the last two days, so its total has to draw level with ‘ADHM’ on Monday and sneak ahead in the ‘Post Diwali’ period. There are two 2 weeks before the release of ‘Rock On 2’ (which has no buzz), so there is enough time if the films manage to find acceptance amongst the audience.
|Week 1 Total||70.41 cr||80.19 cr||9.78 cr|
|Week 2 Total||22.99 cr||24.67 cr||1.68 cr|
|Total||93.40 cr||104.86 cr||11.46 cr|