Actor Ranbir Kapoor, who was recently seen in the disastrous ‘Bombay Velvet’, has said that superstars like Salman Khan don’t need to promote their films.
Talking about the importance of film marketing, Ranbir said “It is very important because you want a large audience to know that your film is releasing. The only way to express that is through the media. But I don’t think you should over express yourself. There has to be a limit. You should know the kind of communication that should be put out there.”
Ranbir also said that the amount of time that is spent over marketing, has reduced over the years.
“There was a time when I used to promote a film for 25 days. But now, promotions last for only 12 days. It also depends on your stardom. I don’t think Salman Khan needs to promote his films. Just the fact that a movie stars him makes people want to watch it” he said.
When asked about an actor who he looks upto when it comes to marketing films, Ranbir picked Aamir Khan and said ”He understands film marketing really well. I sit with him for all my films. I ask him, Aamir sir, they’re asking me to go on this reality show, should I go?’ At times, he flatly says no. He’s very good with that. He knows how much a film needs to be promoted. Each film comes with a different plan. I have not understood that yet; so, I’m still learning from him”