Raees Day 4 (Saturday) Box Office Collection Report

Shah Rukh Khan’s Raees continued to perform very well at the box office on Day 4. The growth in business on Saturday was excellent, with the film performing both at single-screens and multiplexes.

The trend is pretty good too, as massy films like Raees do not usually perform in circuits like Mysore and West Bengal – but it’s the box office pull of Shah Rukh Khan’s that is ensuring high occupancy both at smaller centres as well as high end multiplexes.

However, the clash is beginning to have an impact on the film at the box office as the other film ‘Kaabil’ is carrying excellent word-of-mouth. The audience that has to choose between the two films is dividing business and stopping Raees from reaching its true potential.

Even though Raees has got a much wider release, higher number of shows as well as screens that have higher seating capacity - there was demand for more tickets at select centres, especially during the late evening / night shows on Saturday.

Going forward, the key for Raees is going to be the family audience. The makers have realised this quite early that the families are not coming in enough numbers and maybe even choosing Kaabil instead, hence the promotional campaign has now shifted to ‘Raees with Family’ – a trend which SRK is going all out to promote.

For the first time in a very long time, the muslim section of the audience is coming out in very big numbers to watch the film. Raees has become a craze in muslim dominated areas, which also goes to show that this film was just about perfect for Eid. Even the Bakrid period was a better date and would’ve ensured much bigger collections. Too late, unfortunately.