QnA: Audience and trade response to trailer of Dilwale?

Q. What is the response to the theatrical trailer of Dilwale in the general movie going audience and the trade? – Aashish Thapar

A. The response has been mixed from the audience, which is always the case with most big films. The trade is super-confident though. Dilwale promises to be a mass-entertainer and if the film manages to entertain the audience like Chennai Express did, it’ll be unstoppable at the box office. The names associated with the film are enough to make it ‘hot’ in the trade. Shah Rukh Khan returns more than a year after his last film. The evergreen jodi of SRK – Kajol. Varun Dhawan is on a dream run at the box office and the youth love him. And then there is Rohit Shetty, who has films like Golmaal series, Singham series, Chennai Express. His films have a strong following amongst the family audience, especially with kids. In short, it cannot get bigger than a film like Dilwale. The ‘only’ hurdle is Bajirao Mastani.

Q. Earlier, films that used to take 95-100% opening were termed as bumper openers but today a Prem Ratan Dhan Payo takes a 70% opening and is categorised as a bumper opener. Why?

A. These days, big films get massive releases all over the country. A city like Mumbai which used to run around 300 shows of a big film on Day 1, now has more than 1500-1700 shows per day. When the release is so wide and the number of shows are so high, it’s impossible to achieve 100% occupancy in today’s times. In other words, the footfalls (number of people watching the film / tickets sold) on Day 1 has increased quite significantly, but the occupancy is on the lower side due to the size of release.

Q. Doesn’t it make sense for Sultan to release on Diwali as SRK is already having a non-holiday release in Fan and Aditya Chopra is well aware of that to give SRK a solo release during EID? Shivaay and Ae Dil Hai Mushkil can come on October 2nd as that holiday is not taken yet – Trooper

A. The release date of films is announced by the makers of a film, and it’s not decided based on what fans want. Every producer wants to give his film the best possible release. In the last 6-7 years, Salman Khan has dominated the Eid weekend and because of his success, he and the makers of Sultan (YRF) believe it’s the best time to release their film. Agreed that the makers of Raees announced their film first, but so did the makers of Bajirao Mastani. Since there are only 3 major festive weekends every year and everyone wants those dates, clashes are bound to happen. There is still a long way to go. Raees or Sultan can still shift to Gandhi Jayanti or Diwali. If they do, then it’s upto the producers of Shivaay and Ae Dil Hai Mushkil to take a decision.

Part 1: Why is an ensemble cast viewed negatively?

Part 2: Audience and trade response to trailer of Dilwale?

Part 3: Will Ghayal Once Again affect Airlift at the box office?

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53 Comments

  • @yuvraj,what you know more about “PHILOSOPHY’ you bhojpuri village rikshawala idiot?????KING LHAN already gave them reason why HE IS SAYING HIMSELF ” THE BEST”,IT’S A PHILOSOPHY you psycho village idiot not arrogance that your takla bhabijaan idiot has,got that?????

    AUDIENCE RESPONSE TO DILWALE IS OUTSTANDING.TRADE EXPERTS ALREADY DECLARED “HIGHEST GROSSER OF ALL TIME”.

    DILWALE FEVER IS ON ALL CIRCUITS ACROSS INDIA.no space for bm.

    DILWALE HURRICANE IS IT’S WAY TO THRASH BOX OFFICE.beware lallutards,BADSHAH KHAN IS COMING TO RULE TO TEAR THE BOX OFFICE APART.

    @tiger-the real takla,but thing is WE are not believing the track system of boi which is supporting Hypo manipulation kings like amir-salman.so this rule of manipulation only applied on you not for US who doesn’t believe boi’s track system.rather than it’s verdicts.even @indicine also doesn’t believe on that.so better you leave this site and comemmt on your favourite boi.com.because no one will listen and will give you a damn to your non sense here,which will be souch fun.

    But I listened prdp is not going to recover it’s budget (215+cr) and 180+cr according to your favourite boi.ha ha ha ha 400cr storm prdp becomes a disaster/flop fusssssss….. patakha,ROFL.Enjoy and cheers for the debacle of prdp with out Harshali/Kabir Bhaijaan,such has loser stardom our bhojpuri bhabijaan has,ROFL.

  • @yuvraaj dear this type of illogical comment ??? Oooo after all u r a bhaai fan … lol …

    according to your logic

    prdp (two year duration in making) made it greater and classical >>>>> than bajarangi bhaaijan (only eight month duration in making) ???????

    if shewag made 200 run in single day than what’s wrong in it if dravid took 3 days to complete 70 runs it all about talent

    I don’t think if sirish kundar ram gopal verma and sajid khan take 15 year to make a movie it became classic ??

    I think you forgotten some dream project which taken too long time in making like mangal pandey , veer, Bombay velvet etc

  • How some low IQ people like Trooper thinks that shivay can be released on 2nd , instead why don’t they say to get a solo release date srk must release his movie on “nag panchami” or “Raksha Bandhan” festival.

    but like their low IQ mind they and their low IQ third class hero can only afford begging, and same they are doing

  • @Indicine team : i don’t have any problem if you ignore other actor’s fans and entertain only srk fans, but i have strong concern over the question it was said that ” Shivay can be released on Gandhi Jayanti ” . If you had to answer this question you should have answered ” to get a solo release”Raksha bandhan ” festival date is vacant and srk should release his movie on that day.

    by answer such a stupid question you have lowered the standard you had maintained.

    it has been proved that writer of this blog is not a sane person.

    had writer been sane he would not have answered this question or he must had asked that person why should Ajay Devgan pre-pond his movie,

    instead of begging srk and his fans should demand makers to release srk’s movies in festival where they don’t have to clash with others.

    these coward fans, like trooper, has no shame and they expect good date should be given to them upon their begging

  • @Challu : If you are confident enough about Dilwale then why do you care what Bhai fans says about BRM vs Dilwale ? This shows somewhere in your heart you fear of Dilwale losing to BRM in terms of content and acclaim if not in collections and scared it will dent Dilwale’s collection to an extent. You cant find any Ranveer fans on Indicine so target Salman fans to show your insecurity (phatto giri) !!!!!!!!!!!!!!! Lol

  • @Challu : If you are confident enough about Dilwale then why do you care what Bhai fans says about BRM vs Dilwale ? This shows somewhere in your heart you fear of Dilwale losing to BRM in terms of content and acclaim if not in collections and scared it will dent Dilwale’s collection to an extent. You cant find any Ranveer fans on Indicine so target Salman fans to show your insecurity (phatto giri) !!!!!!!!!!!!! Lol

  • Dilwale releasin on 18=1 8=9 number 9 is lucky for srk n all srk film release 9 were ATBB clash won’t matter Dilwale is going to beat pk

  • @xzone : Keep living in illusion the more you live in it the more it will harm. BRM is no Sawaariya or Jane-Man. I known Dilwale will earn more than BRM but BRM will hurt Dilwale more than they are expecting. Keep underestimating your hopes will get crushed !!!!!!! About PRDP, in any case whether BOI or official it will cush Crappy New Year, btw why are you referring to BOI now you are the one who claimed you will always go by trade figures ?? Bheegi billi khambaa nooche !!!!!!!!!! Lol

    Too much fun !!!!!!!!!!!!!

  • @ all the srkian let the all bhaitards n srk haters bark even they know what will be the result of dilwale vs BM …dilwale will atbb n BM will show these morons there place so just relax n enjoy the gerua and #manma emotion is coming to add more excitement. ..

  • Dilwale now has a good chance of beating prdp but beating bajrangi bhaijaan will be next to impossible . It can only become highest grosser when bajirao mastani becomes a complete washout and if its WOM is better than PK which doesnt looks possible considering rohit shetty is the director .

  • @ xzone well said bro..bt dnt worry those who are barking against srk and supporting bm here will watch dilwale on the firsrt day itself..after watching dilwales trailor they are completely unsecure so thats why they try to pull it off

  • @xzone : Keep living in illusion the more you live in it the more it will harm. BRM is no Sawaariya or Jane-Man. I known Dilwale will earn more than BRM but BRM will hurt Dilwale more than they are expecting. Keep underestimating your hopes will get crushed !!!!!!! About PRDP, in any case whether BOI or official it will cush Crappy New Year (Charlie ki marlie), btw why are you referring to BOI now you are the one who claimed you will always go by trade figures ?? Bheegi billi khambaa nooche !!!!!!!!! Lol

    Too much fun !!!!!!!!!!!!!

  • I just watched PRDP today, and after watching it, my reaction was like, “what a magnificent, beautiful family movie this is. how could some one hate such a movie? I am shocked seeing the negative response to such a beautiful masterpiece which is the 2nd best of Mr. Barjatya after HAHK. seriously our today’s audience have lost it. they like cheap entertiners like HNY, CE, DDLJ and other craps of bollywood, but they don’t have enough guts to appreciate masterpiee like maine pyar kiya, hum aapke hai kaun, PRDP and such! seriously? pity on such people. my whole family loved it and we may watch it again. it had a message to the family like how to handle the family problems by forgiveness and how to reunite with some one you lost in relationship with. such a beautiful movie it was. really disgusting to those who criticize such masterpiece.

  • @harish

    Are you serious?

    are you not shocked with same audience encouraging wanted,dabbang, Reddy, bodyguard,ETT, Kick? Are all these classic for you? May be you cant find better word than cheap entertainer for all those movies as you have classified DDLJ under them. lol

  • @hrithik,Asoka has very weak star cast,an unknown productions and an experimented genre movie which clashed with sunny deol’s masala film at his peak period of stardom.and also don’t forget Sunny deol doesn’t belongs to KING KHAN’S generation ,he was little older like Jackie,sanjay,anil’s time.otherwise non of HIS GENERATION’S star able to beat KING KHAN in A CLASH.

    RA ONE too is such a movie which affected by negativity and still becomes HIT.unlike all sallu’s experimented films like veer,yuvraj,salaam-e-ishq becomes disaster,ROFL.

    About believing BOI,you wrote wrong there BOI and trade are same you dumb.and already prdp producer did manipulation about 20cr,so enjoy your star’s manipulation.and it’s budget is 180cr according to boi and 235+CE according to other trade sources.so no chance that it’ll get even a hit verdict,ROFL.

    And now why you’re talking about collections as you always blabbered about verdicts like blockbusters everywhere??????now what happened?????if so,then accept HNY is a bigger film than ready,dabang,dabang2,ett,bg etc,ROFL.if no then accept prdp as a failure and smaller hit than HNY.don’t preove your self a chameleon by contradicting to your own words,ROFL.

    And don’t forget only the reason why prdp is ahead of HNY because it has one extra holiday (as DEEWALI Next Day fall on Thursday while in case HNY which fall on Friday,so prdp got one extra holiday in 1st weekend).this the only reason why prdp’s collection is slightly ahead of HNY due to holiday benefit that HNY couldn’t get.

    So despite of getting 300+ extra screen+higher ticket price+better director+better wom+1 extra holiday,still prdp can’t beat the VERDICT OF HNY—SUPER HIT….

    #CHARLIE,prem ki kehke leli,ROFL.

  • @xzoneisis still barking up the tree or did you he to read financial express report on PRDP, I think you should you will take first flight back to Syria.

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