Prem Ratan Dhan Payo Day 1 (Thursday) Box Office Collection Update

Salman Khan’s Prem Ratan Dhan Payo has taken a earth-shattering opening at the box office and sample collection from 5 out of 8 theatres that we have received so far, suggests that the film is set to record highest single-day collections at their respective theatres. In fact, at one theatre, PRDP has already set the record for the highest Day 1 with one show to go.

At places, the opening has been slightly below-the-mark, which could be because of the genre of the film. Family dramas haven’t performed well in recent times, and even if they do, such films grow on word-of-mouth publicity.

In the South, there are reports that the business of Prem Ratan Dhan Payo was affected by two massive films – Kamal Haasan’s Thoongaa Vanam and Ajith’s Vedalam – both films featuring two of the two superstars from the south released on November 10 and are still going strong. There was also a Telugu film Akhil, the teaser of which, was launched by Salman Khan himself.

It’s still a little too early, but PRDP is on course for a 40 crore plus opening day. Business from regional versions - Prem Leela in Telugu and Meymarandhen Paaraayo in Tamil - could well decide if the film breaks the record set by Happy New Year last year. Stay tuned for a late night early estimate, which should be published at around 2AM.