PRDP Box Office Collections and 2nd Friday Update

Salman Khan’s Prem Ratan Dhan Payo has collected Rs 172.82 crore in its first extended week at the box office. The drop on its 8th day was huge (27%), but the film, as of 3PM on its 2nd Friday, has held on reasonably well at centres where it was performing well.

At premium multiplexes in metro cities, there has been a huge reduction in number of shows in Week 2 and even with limited shows, the occupancy in cities like Mumbai, Pune and New Delhi was down to 10% for the morning shows. In Mangalore, the film was running on a record 48 shows in 3 multiplexes and one single screen. In Week 2, that number has reduced to 11 shows at 3 multiplexes.

The overall drop on its 2nd Friday, as compared to 1st Thursday, is around 90%. The 9th day business will be in the 4-5 crore range.

The growth in business tomorrow (Saturday) will decide if PRDP will cross the 200 crore mark by the end of its 2nd week, or crawl its way into the 200 crore club in Week 3 – when Tamasha releases in theatres.

PRDP is ‘clean hit’ at the box office and should remain so when it ends its run. Chances of the film going on to be a ‘Super Hit’ look bleak, as the multiplex business of the film has been hugely disappointing.