Phantom Box Office Opening

Saif Ali Khan’s Phantom has taken a slow start at the domestic box office on Friday. The opening at multiplexes in cities was at around the 30-35% mark, while smaller centres were poor, but better than what most Saif films usually open at.

The opening is at around the same level as Baby and slightly lower than Dil Dhadakne Do.

Katrina’s presence and Kabir Khan as director should help escalate the business towards the end of the day.

Check out the average morning show occupancy for films released in 2015.

• Bajrangi Bhaijaan – 75%
• ABCD 2 – 55%
• Brothers – 45-50%
• Tanu Weds Manu Returns – 45%
• Gabbar Is Back – 45% (partial holiday)
• Roy – 38%
• Detective Byomkesh Bakshi – 35% (holiday)
• Badlapur – 30%
• Tevar – 30%
• Dil Dhadakne Do – 28%
• Phantom – 25%
• Baby – 25%
• Bombay Velvet – 20%
• Piku – 18%
• Drishyam – 15%
• Shamitabh – 15%
• NH10 – 15%
• Mr X – 10%
• Dum Laga Ke Haisha – 8%