PK has collected Rs 26.63 crore on its opening day at the box office, making it the highest non-holiday opening for a film released in 2014. However, the footfalls of PK are significantly lower than Salman Khan’s Kick, which released during Ramadan (considered to be a dull period to release films).
A huge percentage of PK’s business has come from metro cities and bigger centres. Mass circuits like Rajasthan, C.I, C.P, UP and Gujarat were average, even though there was interest amongst the audience to watch Aamir Khan’s latest release. Even the multiplex business in these centres was below-the-mark on Day 1.
So, why are multiplexes at big cities collecting more, while multiplexes in smaller centres are under-performing?
A leading exhibitor, who didn’t want to named, said ”The problem is with the constantly increasing ticket prices. There can’t be 3 hikes every year. We raised the ticket rates for Kick, then during Diwali again the prices were increased for Happy New Year and now the makers of PK were adamant on further increasing ticket prices”
The multiplex is running 15 shows on PK on 3 screens, but the occupancy on Friday was poor at around 30-35%. Today, collections have dipped further. The exhibitor blames the ticket prices for the poor turn-out.
“Cinegoers get disappointed each time they visit our cinema hall to watch a movie and find out that the ticket prices have been increased yet again. The exorbitant ticket rates also kills the repeat audience. People are either happy to wait for the satellite (TV) release or there is always that option of renting a pirated DVD”
“It’s high time that the producers, distributors and the film industry as a whole, gets together and sorts out the issue. Delay the satellite release by 6 months at least. Fight against piracy.”
“Collections increase with hiked ticket rates, but we are also losing out on occupancy. There is virtually no audience for smaller films because money is exhausted by watching one film in 1 or 2 months. A movie outing for an entire family has become too costly for frequent trips to the theatre”
“If we take a stand against ticket prices, the result might be similar to ‘Gaiety Galaxy G7’ and ‘Maratha Mandir’ in Mumbai. When there are just 10-15 movies that succeed every year, we can’t afford to miss out on a big film like PK” he concludes.
@kibsghuk other thing HNY time srj himself spending money and given ticket free to his fans, despite it collected 40 cr.Its been salute that too when there is curfew.Keep coming with more jokes after all Pk mania begins and I bet it will entertain all unlike crappy new year.
Pk is doing well on box office collection are
Excellent.I think for pk
Pk collect 250 max now 300 car is out of range
Pk facing only 2 problems 1st his ticket price and
2nd pk,s 2nd half which his simmlarity with omg
@navin,still didn’t realise it will stop below 180cr.he he he he this much also due to hirani otherwise it would have just like disaster talash2 struggled to cross 100cr,half actor’s stardom is this much only.
@sky,double the ticket price of HNY still struggle to cross 27cr,so sad.MEGA STAR will always be MEGA STAR and it will always remain like half actor.yes KING KHAN alone will give 300cr with out multiactors ,I am so happy HNY didn’t do that.
Now aamir will raise this ticket hike issue in Satya Mev Jayate in next episode if release before Feb.15 Which will result slash in tickets in comming days and will affect 2015 release like Bajarang Bhai Jan, Fan, Roy all biggees.
Hadh h yaar
170 Rs ka ticket 260 Rs m
Fun cinema jaipur
Biggest greedy
Aur saale public k saamne saint bante
This issue is being highlighted quite unnecessarily and quite frequently on baseless facts. Pk deserves every bit of it’s money, it’s an excellent film.
I m sure 3 idiots had more footfall than kick.
So why is indicine is mentioning that now
@sss, whatever pk collect that will be more than ur king’s hny(181cr)….
Seriousily Pk is a good film but not like 3i.So don’t expect extraordinary trend and collections as 3i did!!
now its time to analyse..after 3 days, the drop in audience is continuing.
how PK flopped and why??
is it because of the copying content of oh my god movie or just other factors??
even happy ending had a disaster after a decent start.
the audience poll is going against the movie, as if it’ll collect less than kill dil lifetime business .
very poor. somebody please follow up.
100% 300 cr
Bhaai log pk is not a satire on anything it is simply outlook of our religious system in eyes of a foreigner who is not from this planet or simply alien so go and watch it bcz it is not against any religion it only gives true meaning of god and please dont say that it is copy of o my god. ad hny is not copy dhoom series.