Music rights of Dilwale fetches record price, music label war heats up

The Musical War (Kabir’s Point of View)

Who’s Kabir?

Kabir is a young enthusiastic film buff. He is an advertising junkie whose family is not closely related to films. It’s his passion to keep a track on the insider happenings of the industry. From actor fees to the popcorn rates at PVR, Kabir knows it all. Every Sunday we will share Kabir’s point of view on one topic related to the industry.

The musical chairs of the industry

Music rights of a film are one of the key sources of revenue for a producer. Today all producers sell off their music rights before the release of the film since they recover some part of their investment immediately plus they get assurance of promotion of their film on television. To make this simpler

Rohit Shetty has announced Dilwale with Red Chillies Entertainment starring  Shahrukh Khan, Excel Entertainment has announced Bangistan and Dil Dhadakne Do. We may not have seen the promos of any of these films; in fact the shoot of ‘Dilwale’  has just started, but they have already locked in a music partner.  That’s how essential a music partner is to a film. Apart from satellite rights, it’s one of the most vital sources of revenue. Few production houses like Yash Raj Films and Eros International have their own music labels like ‘Yash Raj Music’ and ‘Eros Music’. However, for other innumerable films made there are a few big players that dominate the music market.

The big players

The biggest player in terms of promotion and bandwidth for quite some time has been ‘T-Series’. They have the biggest library (catalogue) and have always been associated with some of the biggest films till date.

T-Series musical slate over the years (some of the big films for each year mentioned)

  • 2011 – Bodyguard, Singham, Don 2, Ready, Rockstar, Ra-one
  • 2012 – Talaash, Dabangg 2, Cocktail, Housefull 2
  • 2013 – Yeh Jawaani hai Deewani, Chennai Express, Aashiqui 2
  • 2014 – Kick, Happy New year, PK, Ek Villain, Ragini MMS 2, 2 States

The others player ‘Sony Music’ and Wild Card Entry ‘Zee Music’

Sony Music has always been the biggest competition to ‘T-Series’ over the years.  They have never been aggressive and most often selective in selecting their films.

Sony Music slate over the years

  • 2011 – FALTU, Shor In The City
  • 2012 – Barfi, Heroine, Student of the Year, Rowdy Rathore, Jannat 2, Ek Deewana Tha
  • 2013 –  Gori Tere Pyaar Mein,  Raanjhaana, Bhaag Milkha Bhaag
  • 2014 – Humpty Sharma Ki Dulhania, City Lights, Hasee Toh Phasee, Zid

The new entrant – Zee Music

Between T-Series and Sony Music it was a given that T-Series was the monopoly. Now with Zee music pumping money to acquire the music rights of big films, the competition has just gotten hotter.  They made a reasonable debut with acquiring the following films

2014 – Holiday, Bang Bang and Shaukeen

Their forthcoming films include –   Gabbar is Back, Prem Ratan Dhan Payo and Singh is Bling.

The Music-game get heated

If we see the music-films slate earlier mentioned above we noticed that every year the big films have always been with T-Series essentially. However with new competition coming in the market and more monies being pumped in, it may be fair to say that the musical acquisition game has heated up. Case in point – Rohit Shetty’s Dilwale has been acquired for a whopping 19 Crore (reported) by Sony Music. Shahrukh’s earlier films like Happy New year and Chennai Express have been with T-Series. This one is a shift.

The big banners divided according to music labels this year

  • T-Series – Bajrangi Bhaijaan (already released Roy and Baby)
  • Sony Music – Dilwale
  • Zee Music – Prem Ratan Dhan Payo, Gabbar is Back

The figures being offered for music rights for big banner films are unheard of (almost equivalent to the cost of production of a mid-size film). Questions arise as to how will a music banner recover such a huge amount. However, on the other hand more competition only helps in improving the revenue for an individual producer.  With bigger films being announced each day the competition to acquire will only get hotter. While at this point of time in terms of content and catalogue it’s safe to conclude that ‘T-Series’ enjoys its monopoly, but one can’t also deny the fact that the new music labels are giving it tough competition.

Do share your thoughts on the article and comment on the most awaited music albums of 2015.

Also read other articles by Kabir



  • @IamAKN : Please refer Q&A section of Indicine (latest). It is clearly mentioned domestic verdict matters most. Srk has been struggling to recover asal (principle) even with manipulated HIT tags then what are you going to with bonus (overseas) ?? Pickle banaye gaa kya ??? Lol

  • @Iam AKN :

    * Srk was a footpathi untill Salman n his family gave shelter and food during his struggling days.

    * Srk has been manipulating since his first movie !!!

    * Srk licks firangi’s boots and get international awards.

    * Srk purchases filmFake awards and even gets one for a movie like HNY and DTPH !!!!!!

    * Srk steals dam water from drought hit village despite richest actor !!! Lol

    * Srk was in relationship with Kjo for long time until Kjo abandoned old queen for two hunks – Siddhart and Varun !!!!!!!!!!!

    * Srk insults legends and senior actors like Manoj ji, Yash ji, Big B, Jeetu sir n many more.

    * Srk hides charity in India and publicize in UNO !!!!!!!

    * Srk calls every city as his favorite if he is shooting there and doesn’t even care if such cities experiencing natural calamaties.

    * Srk smokes in public and causes health damages to common people.

    * Srk has so much respect even a security guard of Wankhede dares to stand against him !!!!!!

    * Srk has fans like @sss @javed @IamAKN … Hogaya kalyaan !!!!!!

  • @tiger the real criminal,hrithik bhojpuri,ha ha those media created things you can accept but couldn’t till now accepted your bhai mad his cruzer ran over a person and injured 4,killed black bucks,giving chance to heroines so as to made affair with them but unfortunately non of them even gave a damn towards your south remake this age also he made him laughable by saying him virgin,even his family members would have also laughed on this comment.relationship with underworld and threatening media.slapping women is his favorite among all.I don’t think even remembered how many guilty he did in past as I can’t even count.

    KING KHAN never has that much downgraded persomality like your bhai to have relationship with multiple girls.for who h even now also PC and KING KHAN can work together with out having any awkwardness in their professional relationship/friendship just like your bhai couldn’t did work with those actress whomever he got over to the next.if you still have called a thing ‘shame’ then kindly don’t alleged his personality which is pure and innocent.

    @hrithik bhojpuri, the world knows HEMAJINlaunched KING SRK in HIS 1st movie ‘dil ashna hain’.then why you’re saying like a hypocrite that salman Gav him and shelter.I’m so glad that you didn’t said salman’s father/mother gave birth to KING KHAN.because your standarf degrade even lower than that extent.

    KING KHAN is not like your bhai who needs to lick south actor/director’s chappal and do masala films to save his career.the HISTORY has seen HE has more following than your bhai in India,when all of your bhai’s movie was collected below over in long last decade.

    salman is king of manipulation so it’s not at all needed ti say other are manipulators.

    About winning of FILMFARE AWARDS.yes it’s even out of capabilitities of even actor forget about your south remake non actor,LOL.DTPH is a bad movie!that means you’re trying to say LEGENDARY YASHJI has no vale and no magic,keep slapping yourselves and the bhojpuri film along with nadiya ke paar director sooraj is not even comparable to LEGENDARY YASHJI’S FOOT so as your non actor to THE KING OF ACTING.ONLY LEGENDS like DILLIPJI,BIGB,KING SRK managed to get that GLORY that your sadakchap stars not even dare to dream.

    Tomorrow you’ll say KING KHAN ha dstolen salt from a beggar’s house,that also we have to believe,isn’t that Mr.bhojpuri.

    Ha ha the next one might you’re trying to say the about the relationship of sallu and his body Care taker shera,ROFL.

    Why not KING KHAN is just like HIS FATHER,yes that was a great insult.even YASHJI did HIS last film because KING KHAN insulted HIM.nice concept.KING KHAN insulted BIGB that’s what by BIGB said KING KHAN is HIS favourite actor among khans.about manoj Kumar,I didn’t know much about him and it’s Farah’s idea to copy that old retard to make him even famous and that old retard felt unhappy and trying to publicity at that age.I insulted because he can’t understand the difference between joke and insult,poor fellow.but you never said about dispute between sallu and BIGB for which reason even now also BIGB doesn’t like to talk with poor 2rs bhojpuri actor.

    Yes that’s why @indicine published article how being human gave half of charity gave by KING KHAN who donated CE’S 1st day collection to uttarakhand,IPL’S 20CR to poor fund and even won UNO award.because HE IS world’s 2nd richest actor not any sadakchap actor who invest money in court case to get rid off to be hanged and starts publicity even after doing some lakhs of donation.sorry KING KHAN is not that much cheap.

    yeas KING KHAN said but you’re saying that as a our bhai is shooting now that he never visited there and about uttarakhand it’s KING KHAN who donated not any bhojpuri actor,ROFL.what a non sense allegation and excuses!try better,LOL.

    Sorry smoking really bad as so many affected,but no one affected by our bhai after made paasove his cruzer in drunken state over peoples by taking their lives and killing black bucks illegally,because that is giving good message to the society.really hats off.

    Yes KING KHAN has respects from presidents/PMS at least he doesn’t need appointment of Indian pm,LOL.yes that guard threatened children for which reason got slapped,at least that guard is not the contestable/hawaldar who put handcuff over bhai’s hands and dragging on the road,ROFL.that’s actually great respect,bhai rocks.

    Smoking cigarettes,threatening guards for well reason I’m order not to threaten children anymore is really big crime than taking someone’s life with cruzer in drunken state,killing black bucks,threatening media and slapping women ,affair with many girls/actresses is actually most glorious habits according to our bhai.

    Oh no,let me check this who said all these the guys ago had seen films like bg,dabang2,jai ho,kick non other than king of mindless fans hrithik,tiger,navin,nvs,ultron.sirf kalyan hi nahi safal ho gaya jeevan sabhi ka after seeing these legend’s comments,ROFL.

  • @sss : You are an engineer from IIN !!!!! Anyone can guess this by reading your filthy and stinking comment. Srk personality is pure and innocent !!!! ROFL. If he is pure and innocent and then every person who manipulates and cheats is pure and innocent. This one line from you is enough to prove your mentality and fanaticism !!!!!!!!!!!!!

  • @hrithik,I caught everyone including London rikshawala also,when I caught everyone they said sorry it was just a typo,and when mistakes usually happens with my comment which I already cleared I couldn’t give guaranteed of not doing any mistakes as I’m a busy person not any jobless got free time ti comment even though made fun of my career it couldn’t impact my mentality or my feelings because I know who exactly I’m with my down to earth personality that I have from my childhood.I hate classless and respect poor’s,so that type of teasing couldn’t affect me even a bit.even I don’t want to go over someone’s prifession here because after all according to you all are here for some fun.still why are you so busy to downgrade so.eone’s career/profession man,come on chill like man.don’t be so upset .TRUTH is always stinking man,better to accept it rather than to avoid.KING KHAN is a REAL PERSONALITY not even 1% fake ,he used to made fun of even himself with out any hesitation ,you shouldn’t even understand how much even it’s difficult for any big person whoever would have in HIS position ,no BIGB/salman no one can made that much fun on stage by behaving like a child or making fun of himself.because still HE is still feeling a little child hidden inside HIS HEARTand behaving accordingly.on the other way JE is too smart,best communicator in whole Bollywood that personalities and peoples of different country just wants to see HIM once.

    Still if you’re thinking he isn’t that .then you should know about the filthy affairs of your bhaijaan and worst past history before alleging someone with whom your bhai couldn’t even able to compare with.

  • @sss : If you are so busy then wtf you comment on Salman articles and abuse him and his fans. Why cant just carry on with your busy schedule and spare us from your torture !!!!!!!!!!

  • @heithik,wow I’m so happy you tortured.the only thing that can spare you deom being torture by my comments is not to abuse KING KHAN that you can’t do and biggest torture on earth I salman and his mindless/brainless fans.if they can be tortured by my comments then it always makes me very happy.

  • @sss : Your comments are torture not only to Salman fans but other actors fans as well (including some srk fans) and Indicine. Samjha Mr. IIN ??

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