Mohenjo Daro Box Office Collections and Opening: Friday (Day 1)

Hrithik Roshan’s Mohenjo Daro has taken a poor start at domestic box office on Friday. The opening isn’t disastrous, but considering the budget that the film has been made on, the occupancy for the morning shows should have been more than double to what it has managed.

Hrithik’s star power has ensured a decent initial, especially in the South, but there is very little that a star can do when the general response to almost every promo of the film was negative.

Mohenjo Daro will now depend on word-of-mouth to even have an outside chance to recover costs through theatrical business. If the film isn’t liked, it could well be one of the biggest disasters of the year.

The opening numbers on Friday morning suggests a 9-10 crore start, but a lot would depend on what sort of growth the film manages evening onwards. It can’t afford a drop from here.

Opening Day occupancy of films in 2016

• Sultan – 80% (partial holiday)
• FAN - 55% (partial holiday)
• Rustom – 35-40%
• Housefull 3 – 35%
• Baaghi – 35%
• Airlift – 35%
• Kya Kool Hai Hum 3 – 30%
• Rocky Handsome – 30% (holiday)
• Mohenjo Daro – 25-30%
• Ki and Ka – 25%
• Kapoor & Sons – 25%
• Ghayal Once Again – 25%
• Sanam Re – 20%
• Mastizaade – 15%
• Neerja – 15%
• Jai Gangaajal – 15%
• Wazir – 15%
• Saala Khadoos – 8%
• Fitoor – 15%
• 1920 London – 10%
• One Night Stand – 7%
• Love Games – 5%
• Traffic – 3%