Mirzya, MS Dhoni, Pink: Box Office Collection Report

Mirzya‘ has opened very poorly at the box office on Friday. The all-India average occupancy for the morning and noon shows was less than 10%. Due to the dull trailer and lack of awareness amongst the audience, it was a foregone conclusion that ‘Mirzya’ would open poorly, but there was hope that the film would garner good reviews. Unfortunately, even that hasn’t happened.

Why did Anil Kapoor’s son Harshvardhan opt for a film like ‘Mirzya’ for his debut? The audience wants happier films that come with some entertainment value attached, but ‘Mirzya’ looked boring from the trailer and the audience simply weren’t interested. It seems to be a case of the actor signing the film looking only at the director’s track record – Rakeysh Om Prakash Mehra after a classic like ‘Bhaag Milkha Bhaag’.

‘Mirzya’ looks certain to be a big disaster and even recovering the marketing costs from domestic theatrical business could prove to be difficult, if the film does not show big growth on Saturday and Sunday.

MS Dhoni: The Untold Story‘ opened very well last weekend, but could not sustain over the weekdays. The drops were big and if the film doesn’t hold over the weekend, it could even struggle to achieve ‘hit’ status. ‘MS Dhoni’ needs around 110 crore to attain hit status.

DayCollectionsGrowth / Drop
Day 1 (Friday)21.30-
Day 2 (Saturday)20.60- 3%
Day 3 (Sunday)24.10+ 17%
Day 4 (Monday)8.51- 65%
Day 5 (Tuesday)7.52- 12%
Day 6 (Wednesday)6.60- 12%
Day 7 (Thursday)5.50- 17%
Week 1 Total94.13 crore
Day 8 (2nd Friday)4.07- 26%
Day 9 (2nd Saturday)5.20+ 28%
Day 10 (2nd Sunday)5.90+ 13%
Day 11 (2nd Monday)3.40- 42%
Day 12 (2nd Tuesday)4.21+ 24%
Day 13 (2nd Wednesday)2.30- 45%
Day 14 (2nd Thursday)2.27- 1%
Week 2 Total27.35 crore
Day 15 (3rd Friday)1.51- 33%
Day 16 (3rd Saturday)2.01+ 33%
Day 17 (3rd Sunday)2.12+ 5%
Day 18 (3rd Monday)0.63- 70%
Day 19 (3rd Tuesday)0.61- 3%
Day 20 (3rd Wednesday)0.60- 2%
Day 21 (3rd Thursday)0.54- 10%
Week 3 Total8.02 crore
Day 22 (3rd Friday)0.84+ 56%
Day 23 (3rd Saturday)0.61- 27%
Day 24 (3rd Sunday)0.48- 21%
Day 25 (3rd Monday)0.41- 15%
Day 26 (3rd Tuesday)0.38- 7%
Day 27 (3rd Wednesday)0.32- 16%
Day 28 (3rd Friday)0.31- 3%
Week 4 Total3.35 crore
India Total Collections132.85 crore

Pink‘ was excellent in its third week too and has sustained inspite of a big film like ‘MS Dhoni: The Untold Story’ releasing in theatres. The film is looking at a 67 crore finish, which would give it ‘super hit’ status.

DayPinkGrowth / Drop Percentage
Day 1 (Friday)4.32-
Day 2 (Saturday)7.65+ 77%
Day 3 (Sunday)9.54+ 25%
Day 4 (Monday)3.78- 60%
Day 5 (Tuesday)3.51- 7%
Day 6 (Wednesday)3.87+ 10%
Day 7 (Thursday)3.24- 16%
Week 1 Total35.91 crore-
Day 8 (2nd Friday)3.15- 3%
Day 9 (2nd Saturday)5.49+ 74%
Day 10 (2nd Sunday)6.57+ 20%
Day 11 (2nd Monday)1.98 - 70
Day 12 (2nd Tuesday)1.62- 18
Day 13 (2nd Wednesday)1.53- 6
Day 14 (2nd Thursday)1.530%
Week 2 Total21.87 crore-
Day 15 (3rd Friday)1.08- 29%
Day 16 (3rd Saturday)1.35+ 25%
Day 17 (3rd Sunday)1.62+ 20%
Day 18 (3rd Monday)0.45- 72%
Day 19 (3rd Tuesday)0.450%
Day 20 (3rd Wednesday)0.36- 20%
Day 21 (3rd Thursday)0.360%
Week 3 Total5.67 crore-
India Total Collections63.45 crore-
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