Messed up promotional campaign of FAN vs perfectly planned Sultan

Q. How well are the songs of Sultan received? Has the buzz increased and is the buzz equal to that of Fan?

A. No comparison between the promotional campaigns of FAN and Sultan. FAN was the most poorly planned and marketed Shah Rukh Khan film in a decade! They released two teasers and both were out in 2015 – months before the film hit screens. They released the only song in the film (which wasn’t even included in the film), before the theatrical trailer. This resulted in the makers not having units in the last one month to give the audience something new. What were they (YRF) thinking?

On the other hand, the same team hasn’t put a step wrong with Sultan. Perfectly announced, shoot went as per schedule with the PR team constantly working at keeping the film in news and they eventually ensured that ‘Raees’ moved out too. The Sultan teaser was well received, trailer was huge and the songs have worked well too. Everything has worked for Sultan so far and it’s all down to content clicking with the audience.

How did it go so horribly wrong with FAN – a film that was expected to do 100 crore even in the worst case scenario – while everything seems to be clicking for Sultan?

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66 Comments

  • Ans. A bollywood’s semi retired flop actor who has given Maximum number of disasters in bollywood and most ugly looking wannabe actor and hardly has any fan following except one or 2. Also he is unknown in any other country outside india.

  • I dont know that much about the promotions but on thing is clear, i find SRK a better actor and human being than that criminal sallu.

  • indicine when will stop doing overhyping and overpromoting these useless cheap khans specially srk and salman with joker boy suddenly how joker boy becomes a big star just bcoz it is clashing with mohenjodaro .. in one question u said cant say on the MD collections right now need to see some visuals ok at this case. agree….. but in raees case u very well know tat its not going to release solo it will clash with KAABIL . which was scheduled to release much before raees .. then how can u predict raees as solo tat too with 40 crore opening ?? ? shame big shame and big lol on your predictions .. considering such a big site its really a shame . indicine ….. i think now u r going towards the path of paid box office india site which is a surely ,, an anti hrithik site ….. reasong ..boi in 2008 earlier showed jodhaa akbar as superhit 2 yrs later it showed ja as semi hit ?? 2. in znmd case it rejected the film in its inital stage itself in week one … see how is the language of housefull 3 collections by box office india so so positive … 3 . in krrish 3 case it gave collections as 180 crores ?? serioulsy .. 4. in 2014 it gave collections of BB .as 139 crores while actuals were 181 crores.. indicine my question to u is when any body says tat krrish 3 and bang bang collections are 180 and 140 crores respectively then why u dont correct tat person wt is the reason behind this ………?? and also in imdeia many cahnnels are paid by khans to show 24/7 their songs in music channels , to show 24/7 their movies .. no matter how much they r crap ., channels lioke aaj tak . star tv abp news , ndtv all are paid by cheap khans … and see no body telecast songs and movies of hrithik …? whose movies are very much quality oriented you all know why ….!!

  • @indicine, pls answer me pls
    OK fine, we may say fan had niche genre, songless, sans top heroine, bad marketing strategy, very little pre release buzz, clash with TJB
    But tell me one thing despitehaving partial holiday it didnt even touch 20 cropening
    Shouldnt question be raised on SRK’s stardom?? Pls answer

  • That song that was omitted from the main movie was another let down “Jabra “. Yes d movie was not universally accepted but to be candid Srk did what he was suppose to do. His acting was very nice. looking 4ward to Raees.

  • @Salman Fan & Mash CHY- Who is Lallu? Lallu has such great ‘megastardom’ that outside India he’s a nobody and cries over SRK’s record blockbusters overseas. Lallu has such great stardom that he had to wait 10 years to achieve the superstar tag since he was a nobody for the entire decade of 2000’s. Lallu is such a great superstar that inspite of acting in multistarrers( including Akshay, Amitabh, Anil Kapoor, Kareena, Preity) for an entire decade he couldn’t see the face of success and bhaitards complain about SRK’s multistarrers. Lallu is such a great star that he still hasn’t been able to give a hit in clashes and has lost all the clashes even to female oriented film like Fashion. And Lallutards compare SRK with Lallu when SRK has given blockbusters in clash.

  • @Niraj .. Nice comment.
    @Indicine has excuses only for the failure of his so called star srk movies.
    @indicine keep it up.. Fan of srk.
    Btw.. In worst case sultan will collect atleast 200cr.
    The Main target for sultan will be 300cr+.

  • finally i have understood wt is the modus operandi or the manner of working of indicine .. indicine chooses and selects and release maximum khans and akshay kumar related articles .. even if they are unimportant .. the all khans fans grab and see such articles wt happen then? then aas per indicine wishes and his plan more and more comments come which create huge hype .. . at THE TIME OF release of any khans movies indicine tries to give maximum articles on khans films so tat maximum comments may come ..then maximum hype will be created which will help in big collections of khans movies isnt it indicine?? my list of khans articles which were useless as per me and indicine rleased them for ex,… 1. srk took tea with his daughter !! 2. srk toured with his aryan in uk !! 3 . salman took dinner with anushka sharma !! 4. salman took dinner with his girlfriend uuliya .. ! 5.. aamir khan watched hollywood movie with his wife kiran rao !!! and it goes on and on … as if indian people are fool … and here is alist of articles which indicine should have published but not published …. 1. HR preparing for his role in thug .. 2. HR KAABIL motion poster response . HR mohenjodaro motion poster and poste response and buzz .. 3. HR mohenjodaro tentaive trailer release date .. .. INDICINE is on full swing to do chamchagiri of khans and joker kumar .. tell me indicine tat how much money have u grabbed from salman khan- 20 crores . from srk – 20 crores . .. . all the entertainment channels like e 24 , 9 xm etc are paid channels through dawood abraham and khans who 24/7 used to telecast rubbish khans songs and movies and not giving hrithik songs and movies .. even news channels like aaj tak , abp news , etc are biased towards khans .. i will not be surprised tat at the time of RELEASE of mohenjodaro and kaabil indicine will publish more articles on raees and rustom .. to create more buzz than of hr movies .. tats the exact nature of indicine true face of him whether he accept it or not …. and in ur opinion hrithik will not top the box office rankings ever HRITHIK will always be behind cheap khans .. behind sallu , aamir and srk INDICINE also wants tat hrithik not to top box office rankings … so sad so so sad…….

  • Srk has lost his stardom. Why can’t you just simply accept it.

    You should change your site’s name from Indicine to denialcine.com

    lolz.

  • Jokes apart. I guess Fan failed because of poor director. Whatever srk fans wants to say how great the movie is, the viewers just did not accept it.

    Also, said the umpteempth time that Raees had better buzz than Fan, but somehow srk and the makers felt they can do better with fan. The result is as expected, because of below-average performance of Fan, the affected movies is Raees. It has no release dates. It also dented srk’s image a bit, as you can see none of the makers of upcoming movies in the holidays are budging to his or the maker’s request to move out.’

    It was so clearly obvious, but the makers blindly went with their super idea. It is damage control time for srk.

  • Surprised to see Indian waiting for Raees,a film made on gangster,right hand to India’s most wanted criminal ,presenting the gangster as hero.,no doubt srk loves pak,& India’s most wanted criminal,terrorist.He has paki coach ,players in his team.He presents most wanted criminal as hero on screen in don(Ab’s don was a story,but srk is actually impersonating dawood).He gave intolerance speech,he said he’d leave India if Modi becomes PM.Days are gone whn he used to star in movies like swades,chak de,khnh.Now he loves playing gangster,playing gurgas of the man who is behind multiple terrorist atks in India..Well done Indian..not surprised..after korana ,jnu incidents.

  • A film starring Srk, can be a flop only if the content doesn’t click with the audience.Or Say a film starring mega star will flop only iffffff the content is disaster..I hope Indicine knows what is the advantage of casting a mega Star.

  • @rishant-No it doesn’t raise any question about SRK’s stardom. The other Khans won’t ever dare to release a movie without a heroine, without songs and without much promotion and won’t ever be able to give a 19 crore opening to a niche film like Fan.

  • @Avatar… when many stars did Gangster Movies in series, you have no issues & no mention too (This Includes AB to Ajay Devgan to Akshay who actually impersonated Dawood) , but you have issues when SRK does it ? & most of political statements what you mentioned are baseless & false allegations, get a life brother , These days New trend of hero-worship is to brand the competitor anti national or traitor .. dont you think this kind of thoughts are hazardous to nation ?

  • @jc,you salmoron fan forgot your star’s aukat in last decade?

    2000-2005 —-11 flops back to back
    2006-2010—-9 flops back to back

    If such a decade disaster star like lallu can be back due to South remake/anything who always dependent on being a supporting in some rajshri’s family drama/multiactor movies.

    Did you accepted lallu as a flopstar at that time?then why you’re jealous of KING KHAN’S GREAT MOVIE FAN’S comparison with your star’s 3rd class movie?KING SRK will lose HIS STARDOM after the 10 year retirement of salman khan.

    @avatar,INDIANS waiting to watch RAEES because THEIR NO.1(ALL TIME)MEGASTAR IS STARRING IN IT.if KING SRK is a terrorist,then salman is Isis’s leader.even M.K GANDHI too loved Pakistan does that mean hate India?go and get some knowledge you bhojpuri.don’t be so much frustrate and jealous of KING SRK.

    @ckm,exactly MEGASTAR KING KHAN came with a non entertaining script wi take h no songs,no HEROINE,duering IPL season still IT broke a well promoted masala,5-6 songs,heroine having social morality film calling jail ho.why?

    KING SRK’S film will be flop if there were nothing entertainment will be found in the whole movie.but salman’s movie will flop if tha that’ll come with out EID/XMAS.KING KHAN’S FLOPS LIKE FAN IS ALSO THAT MUCH GLORIOUS that IT is comparing with salman’s biggest movies.but no one is even asking about salman’s valueless blockbusters and ignored his flops/disasters.have you seen of comparing Eve veer/jail ho of co.paring with KING SRK’S even worst movies?no right?????now hopefully you salmir on fans should admit KING SRK is THE BIGGEST MEGASTAR.

    Oh no still our big star called Bhai have to beat HNY OPENING?can he do that? Na?why ,oh no!!!!,ha ha ha ha,rofl.

    till now our bhai have to give a hit on non-holiday(ready was South remake released in post-ipl period).ready was 40cr disaster and jail ho was a budget uncovered mega flop and there reports that prdp too was a flop which couldn’t recovered it’s budget unlike RA ONE which recovered she budget at least.

    Enjoy EID as much as you can bhaitards ,ONCE KING KHAN will be back your life will turn into hell once again.s o try as much as you can salman will always remain smaller star than KING SRK.

    Though KING KHAN IS COMING ONCE AGAIN ON CHRISTMAS 2017.NEXT YEAR ,you’ll remember till the end of your last breathe.

  • @Avatar I have sympathies for people like you with such sick & stupid ideologies. U stated some facts which is outright false. U guys are actually making a cross line between fellow Indians using religion , cheap bullshit thinking. Shame on u & all others who think like u

  • @mekanik:

    If you are really ek baap ka beta then name those back to 11 & 9 flops of Bhai. If no then it’s alright…!!!

    According to everyone (including indicine) Ready is a blockbuster. But according to you it’s a flop. Iss tarah se toh tu kalko Bajrangi Bhaijaan ko Disaster and YLJK ko ATBB keh dega…hahaha.

    Bhai’s non holiday release content less Jai Ho collected 113cr & bhagoda’s content rich Ram navami holiday release billu2 collected only 80cr. That’s the difference between Megastar Bhai & 2rs tiny star bhagoda..

    Lowest grosser of the decade YLJK belongs to bhagoda. Then how can any other star be considered decade grosser???

  • @Avatar
    talk about the real dedrohi who:
    1. Supporte Yakub Memon
    2. Gave an interview in paki TV channel saying indians were responsible for 26/11 attack and not Hafeez Saeed
    3. Removes Arjit Singh and brings in a Pakistani singer
    AND U TALK ABOUT GANGSTER, CRIMINAL
    what about that who KILLS POOR PEOPLE, HUNTS ENDANGERED ANIMALS, huh?
    Lallu fans say salman a tiger
    yup he surely is so he killed a black bug

  • bhaitards talk about back to back flops
    that record is with lallu some 7 back to back disasters between 1992 and 1993
    Some 6 between 1995 and 1997
    Some 8 between 2000 and 2004(barring hum tumhare hai sanam)

  • Oh Poor Indicine! Are you trying to say that YRF has delieberately made their own film a FLOP to save another film? Your logic sucks badly. They have invested in both films. Why would they lose their money from a film they had invested so much money in? Chamchagiri ki bhi, Hadd Hoti Hai!

  • C’mon, Jabras! Don’t live in the past. Live in the present. Your king is a glory of the past. He has been long over, not just in 2016.

  • @tiger-the real chuha,a actually I’m bit wrong,

    2000-2004—-back to back 10 flops

    2004-2007—-back to back 9 flops

    this is 1st innings(2000-2004),all are lead starring movies

    Dulhan Hum Le Jayennge 2000

    Chal Mere Bhai 2000

    Har Dil Jo Pyar Karega 2000

    Dhaai Akshar Prem Ke 2000

    Kahin Pyaar Na Ho Jaaye 2000

    Chori Chori Chupke Chupke 2001

    Tumko Na Bhool Paayenge 2002

    Yeh hain jalwa 2003

    Tere Naam 2003

    Garv 2004

    Now after (supporting role) in mujhse shaadi karogi in 2004,the streak again started.

    Phir Milenge 2004
    Dil Ne Jise Apna Kahaa 2004
    Lucky: No Time for Love 2005
    Maine Pyaar Kyun Kiya? 2005
    Kyon Ki 2005
    Shaadi Karke Phas Gaya Yaar 2006
    Jaan-E-Mann 2006
    Baabul 2006
    Salaam-e-Ishq 2007

    Now after supporting role in partner

    Another streak also is there

    2007-2008—-4 back to back flops

    Marigold: An Adventure in India 2007
    God Tussi Great Ho 2008
    Heroes 2008
    Yuvvraaj 2008

    After south remake wanted,again the streak continued in 2009-2010—-3 FLOPS back to back

    main aur Mrs khanna 2009
    London Dreams 2009
    veer 2010

    I still removed many supporting flops like stumped,saawariya in order to give justice to bhai.so as removed baghban,no entry from the career as cameo role.added msk,partner even though Bhai’s role overshadowed and counted in the list.

    ha ha ha ha ,still see it’s the salman fans are saying KING OF BOLLYWOOD is giving flops after flops,rofl.

    I repeat no star—-tushar kapoor,jackie bhagnani,harman bawra,zayed khan unitedly can’t break this record of our biggest flopstar of bollywood—-salman bhaijaan.

    Flop career ho to aisa,warna Na ho.

    I never said ready as a flop,rather said it as a post-ipl holiday release you loser,kindly check my comment again.

    When jail ho is a non holiday loser?????when Ram NAVAMY becomes a holiday for you,as school,offica never closed on this day.

    jai ho is Republic day release ,for which WE’RE not responsible if it coincides with Sunday.but it enjoyed Republic holiday,just like how kick released before EID,doesn’t mean it’s a non-EID release.

    FAN—-completely OFFBEAT+no HEROINE+no songs+ONLY KING SRK ACTED—-ipl affect—-STILL 19CR

    jai ho—-completely south remake masala genre based social message content rich movie+songs+heroines+many other actors like pulkit samrat+similar Shetty+tabu—-still only 17cr,rofl.

    Ha ha ha ha see decade struggler flopstar’s aukat.

    at least YLHJK is a delay released voice changed flop not disaster like marigold.

    But look as I said no one can break our decade flopstar’s record.

    90’S ALL TIME LOWEST DISASTER GROSSER OF THE DECADE(ATLGD) record also given by our bhaijaan even being a fresh release,huge promotion unlike YLHJK

    see in 90’s our bhai gave—-nishchay—-30lakhs

    yeh maajhdar—-33 lakhs

    And with flop debut—-biwi ho to aisa—-50lakhs,rofl.

    I can challenge no one repeat no one can beat this decade struggler untalented papa’s boy career ,ROFL.

  • When a film flopped due to a fading star starring in it and its content not being universally appealing, you blamed the marketing team? So easy, haan?
    Take Dhoom 3 as an example, YRF didn’t promote it well either. So was the case for PK. And Salman Khan is also not known for marketing his film aggressively, but only SRK is. Going by the degree of the marketing of SRK films, FAN promotiona might comparatively be lower. That’s it. Don’t moan and mourn, Indicine!

  • @mekanik:
    Now look at your bhagoda’s 20 back to back flops & disasters…..

    Chamatkar

    Dil Aashna hai

    Raju Ban Gaya Gentleman

    King Uncle

    Maya Memsaab

    Kabhi Haan Kabhi Naa

    Anjaam

    Guddu

    Zamaana Deewana

    Oh Darling! Yeh Hai India!

    Ram Jaane

    Trimurti

    English Babu Desi Mem

    Chaahat

    Army

    Koyla

    Yes Boss.

    The lowest grosser of 21st century YLJK belongs to your bhagoda. Also the lowest grosser of ongoing decade (among Khans) also belongs to your bhagoda (billu 2). And above all he runs away from Eid like a coward.
    Lagta hai isiko duniya ka sabse bada superstar kehte hain!!!

  • @wake up,but more than @indicine you’re doing moaning/mourning.

    You said due to fading star this happened.suddenly you added to the film has not any universal script.yeah that’s why depite dof having not a universal script/enetertainment,FAN’S opening is huge.so how can a fading star can do that?think that once again.at a time two possibilities couldn’t be happen.so make clear what you want to say.

    A star will said to be faded like salman in last decade when he used to give flops after flops even though having masala entertainment movies some of them are even south remakes ,still forget lifetime he struggled in giving a decent opening too.that’s called faded stardom.

    WHILE THE KING OF BOLLYWOOD always gave decent opening irrespective of the script in all decades.HE IS THE TRUE KING.

    And what you said about promotion?promotion can never make a film either flop/blockbuster.it’s just to make your movie known to others.going after your logic salman too many time did huge promotion in 2009 and before that but his film flopped badly.

    KING SRK never rejected OFFBEAT movies just for the sake of entertainment to gain money like money minded salman/amir.i f so HE wouldn’t have rejected 3i/robot/MB MBBS.or wouldn’t have did PAHELI/SWADES/MNIK/FAN.HE never ran after money always like salmir do.at least try to respect that man WHO can do this much SACRIFIECE fpr the audience to give a valuable film to them.if those film doesn’t contain any value for you,then at least don’t blabber like a shameless and by doing that FAN will never loose IT’S GLORY.

    Last thing YRF knew FAN is completely offbeat,h as no songs.then why they released trailer so early and cut at least one song that existed.If this is not stupidity then what it is?at least they could have recovered the budget at least.

    don’t think FAN gas no value,because this is the best performance of KING KHAN AFTER so song time since MNIK.unlike others like salmir,no ome is asking about their flops/disasters,whike KING KHAN’S FLOPS too could be that much valuable just like other’s hits.

    that’s the power and importance of THE KING OF BOLLYWOOD.whether accept THE TRUTH or keep make yourself burn in hell as always.

    And why they’re co.paejng FAN because FAN is the best performance of THE YEAR so don’t cry bhojpuri baby.

  • @ Wake up-If SRK is over he doesn’t have to worry. Cause we are seeing Lallu’s ghost dancing in massy masala films after him being over in 2000 and being in the grave for long 10 years. So we can wait for SRK’s ghost too.

  • @mekanik:

    Now look at your global king’s 20 back to back flops & disasters…..

    Chamatkar

    Dil Aashna hai

    Raju Ban Gaya Gentleman

    King Uncle

    Maya Memsaab

    Kabhi Haan Kabhi Naa

    Anjaam

    Guddu

    Zamaana Deewana

    Oh Darling! Yeh Hai India!

    Ram Jaane

    Trimurti

    English Babu Desi Mem

    Chaahat

    Army

    Koyla

    Yes Boss.

    The lowest grosser of 21st century YLJK belongs to your bhagoda. Also the lowest grosser of ongoing decade (among Khans) also belongs to your bhagoda (billu 2). And above all he runs away from Eid like a coward.
    Lagta hai isiko duniya ka sabse bada superstar kehte hain!!!

  • @ Wake up-If SRK is over he doesn’t have to worry. Cause we are seeing Lallu’s ghost dancing in massy masala films after him being over in 2000 and being in the grave for long 10 years. So we can wait for SRK’s ghost too.

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