Mastizaade has taken a poor start at the box office on Friday. At a few mass centres, the opening was shocking because the Sunny Leone factor was expected to bring the audience to theatres.
The timing of release, trade sources say, could be the reason why the film has been below-the-mark on Friday. Last week, a similar film, also starring Tusshar Kapoor in the lead, released in theatres and performed poorly at the box office.
Releasing a film like Mastizaade just a week after, didn’t make business sense, but the makers were probably banking on Sunny Leone’s presence to make a difference.
Saala Khadoos has also opened to a very poor response. The opening was in the 5-10% range in the morning, but the film has picked up in the noon.
At multiplexes, Airlift was better than both Saala Khadoos and Mastizaade on its 8th day at the box office.
Opening Day occupancy for other films in 2016
- Saala Khadoos – 5 to 10%
- Mastizaade – 20%
- Airlift – 35%
- Kya Kool Hai Hum 3 – 30%
- Wazir – 17%