Balaji’s Kya Super Kool Hai Hum has opened well at the box-office on Friday. Considering the star-cast, the occupancy (60 – 70%) at multiplexes was very good for the morning shows.
The advance booking for the afternoon / evening shows is strong too. Clearly, it’s the brand recall value that has worked. The first film in the series, released in 2005, was a surprise hit and that has helped bring in the audience to theatres. And the dialogue promos was a major hit with the youth too.
Stay tuned for all the box office updates on Kya Super Kool Hai Hum starring Ritesh Deshmukh, Tusshar Kapoor, Sarah Jane Dias, Neha Sharma and Anupam Kher.