The marketing blitzkrieg for Kites by Reliance BIG Pictures seems to have paid of with the film grossing Rs 21 crores on opening day in India – the second highest ever in Bollywood (after 3 idiots).
The aggressive promos had already set the temperature soaring for the Rakesh Roshan film starring Hritik Roshan and Barbara Mori making it among most awaited releases of Summer 2010.
“We were very aggressive in our marketing strategy and released the film across 2500 screens in 30 countries. This is the widest release ever for a Bollywood movie. There were 10,000 shows on the opening day, which is also a record,” says Mr Sanjeev Lamba, CEO, Reliance BIG Pictures.
Kites was marketed aggressively worldwide in the run-up to the release and created a lot of excitement and curiosity. The film grossed over Rs 21 crores on the opening day, the second highest opening in India ever and is expected to have a bumper weekend.
The film has done well overseas too, and opened to full houses. The international version of Kites – Kites Remix – is being presented by Hollywood director Brett Ratner of X-Men and Rush Hour 3 fame. The film will open worldwide next Friday.
Source: Economic Times
Indicine Team: is the int’l version as same as the bollywood one but in English?
If it’s different, with different direction and scenes then I’d like to watch this one too
ja fathiya wo bhi dekh le tu hai pure duniya mein akela jo iss film ko jhel le.
international reports as well as collction are average at most.
after your fav hero srk mnik debacle this is one more debacle hrithick roshan with kites.
where is that useless person who says that if akshay hrithick shahrukh will do action scene single screens will burn. till now nothing happend.
even salman dud film VEER opening was biggest opening ever at single screens .
AAMIR THE KING OF MULTIPLEX.
SALLU KING OF SINGLE SCREENS .
where is that user infact even aamir with a action movie will be diificult to touch VEER first day figure.
evenn though ghajini was full packed action movie still 70-75% comes from multiplex.
even the 3idiots figure was not enough to cross wanted figures from single screens.
kites will burn the multiplex and single scrfeens.
result single screens are dud from day one and multi showed good drop on saturday monday will be kites doomsday
Kites will be a fl0p. It is a bad m0vie. MNIK is better than KITES.
Fathiya i need to ask with u something plz reply
In movie ‘ A wednesday’ why Naseeruddin is kiling the terrorist, any personal matter??
lolll
no neeraj first mind your lge you ARE yourself is a gay thats why you call people who are superior to you so so
mind your language
fanny and keep dreaming of your stupid actor akki supermaster of flop i can name srk forthcoming movies for you
ferrari ki safari
don 2
XTREME CITY WITH LEONARDO DICAPRIO
THE CHABNCELLOR MANUSCRIPT WITH DITTO LEO DI CAPRIO
AND MANY MORE
YOU SHOULD Live in Today URSELF LOSER
youssef: (May 24, 2010 at 4:00 am)
I HAVE NEVER SEEN STUPID LIKE YOU IF SRK IS OVER AND LIKE SUNNY DEOL THEN WHY AMERICAN DIRECTORS ARE CHASING HIM SRK IS WAS WILL BE THE RULER OF INDI CINEMA AND MY NAME IS THE BEST MOVIE I HAVE EVER SEEN IN MY LIFE
youssef: (May 24, 2010 at 4:09 am)
GROW UP I THINK THAT YOUINDIAN DONT KNOW THIS PERSON VALUE WE IN THE ARAB WORLD PRAY TO GOD DAY AND NIGHT TO GIVE US AN ACTOR LIKE HIM AND YOU ARE UNDERESTIMATING HIM
GROW UP WHEN YOU LOSE HIM YOU WILL KNOW HIS TRUE VALUE
Kites was below the mark overseas. The opening can be called Above Average at best. The figures from major markets are as follows.
UK
Paid Previews – £42,000
Day One – £70,000
TOTAL – £112,000
North America
Day One – $160,000
Middle East
Day One – $210,000
i will put the figures at laest 500000 dollars less
if the empty hall is anything to go by where i saw the film which is the best in delhi then i dont think this film is even getting the money youre quoting
kites…..its a worst movie i ever seen…..it must be flop…..waste of time……!
@Indicine : when i posted u the reliability of Boi numbers u deleted them. great seems like u also r biased . just that u r interactive is the only difference but with deaf ears .
kites is the superflop movie it collect only 62 crores finally