‘Kick’ or ‘Happy New Year’ which film has a better release date?

Q: Which film according to you has a better release date this year Salman Khan’s KICK (Eid) or Shahrukh Khan’s Happy New Year (Diwali)? – Jaggi

A: KICK releases on Friday, 25th July 2014, which is a normal weekend. The pre-Eid period, when most muslims in the country stay away from theatres, could impact business in muslim-dominated areas. The holiday for Eid is likely to be on Wednesday, 30th July 2014. So a lot depends on the word-of-mouth that the film is carrying. If reports aren’t negative, Kick is likely to take full advantage of the two national holidays (Sunday and Wednesday) in its first week.

Eid is the holiday that has given the industry its ‘biggest grosser’ 3 out of 4 times - Dabangg (2010), Bodyguard(2011) and Ek Tha Tiger(2012). Even last year Chennai Express crossed 200 crores even after competing against a big film like Once Upon A Time In Mumbaai Dobaara less than 7 days after its release. It’s a foregone conclusion that the Eid period has emerged to be the best release period for Bollywood.

As for Happy New Year, the makers couldn’t have asked for a better date. The final release date hasn’t been announced. There are reports that the Shahrukh Khan starrer will either release on 22nd or 23rd of October. While 23rd is a national holiday for Diwali, 22nd (Wed)- 24th (Fri) – 25th (Sat) are holidays in different parts of the country. And then comes Sunday.. so Happy New Year has every chance of breaking all weekend records. We wouldn’t be surprised if the 150 crore mark is breached over the extended 4 day weekend with limited preview shows a day before release (Wed) just like Chennai Express.

The other advantage for Happy New Year is the fact that there are no major releases after Bang Bang on 2nd October. No movies are scheduled to release in the pre-Diwali period.

Coming to the competition, Akshay Kumar’s It’s Entertainment releases two weeks after Kick and Ajay Devgn’s Action Jackson (unconfirmed) could release two weeks after Happy New Year.

In short, on paper, Happy New Year probably has a better date as it has plenty of holidays in its first weekend. But other factors like the response to the trailer, song promos, popularity of music and finally the word-of-mouth will play a bigger role in generating record-breaking numbers.

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71 Comments

  • Kick can turn out to be below expectations (box office and content wise) like jai ho, especially considering its a first time director.

    HNY will be a huge opener and big hit, even SRK’s ra.one was a big hit.

  • I am suprised ppl are saying HNY will flop/crash just becuz of Farah Khan………………..like they forgot MHN and OSO were 2nd and first highest grossers of the years 2004 and 2007 respectively……whats idiots……………….even tees mar khan was semi-hit

  • HNY Will do 250cr+ and kick 200cr+. Pk could go either way 130cr or 300cr. Bang bang also 200cr. To all those who are talking about farah Oso was record breaker and mhn was 2nd highest of 2004 forget about tmk.

  • if HNY is released on 24 i.e. a day after diwali then it’ll break all opening day, weekend , first week n lifetime records… WOm wont be a factor as dhoom 3 didnt had a good wom still be cheating it broke all records

  • @indicine, post the pics of aishwarya rai at cannes film festival. God! She is looking tooo gorgeous.anyone will fall in luv wid her.

  • In sha Allah hny wil hav the highest weekend n will b the biggest grosser of this year..!!

  • The question is which movie has a better release date, and people already fighting over collections. lol.

    The best release date is HNY compared to Kick.

    However, PK and Bang Bang too has more holidays compared to Kick, though Bang Bang has more competition.

    So, HNY has all the advantage on every other movie, followed by PK, Bang Bang and Kick.

    Hence, let us see with all these advantage whether HNY will come out top?

  • @Dynamic : Go & comment on Ashmit Patel & Uday Chopra pages (If you find any) instead of spouting garbage here !!!!!!

  • PK first despite competition from Welcome Back- WB will be obliterated under the Snow Storm Phenomenon that will be whipped up by our own Santa Aamir Clause..,!

    Kick or HNY- dont know is the truth but long term prospects for Kick to sustain amicably are better if the muslim audience come out in huge numbers Wed or Thur onwards so a huge second weekend total could be very much on the cards. HNY may edge out the first weekend total due to early release but long term I will hedge my bet on Kick to earn more.

  • Bang bang will do 70 crore max as Hrithik has zero stardom and is mostly overrated. It wont be even in Top 10 grosser.

  • @nipin senior You may have sent a Question to Indicine but let me preempt their response as I know very well what stupid question you had most likely submitted n to boot I got a very good answer for you also…!

    From ‘nipin senior’:- “Dear Indicine, is there going to be a sequel to Lootera…?”

    From Indicine Team:- “For the last time stop polluting our mailbox with stupid requests about Lootera like articles on fans response to movie or critics reviews or collections from 8th werkend or 12th Sunday etc etc- get a life n stop this Lootera madness you troll…! Thanks”

    Hope that answers your question ‘nipin alcoholic’…! :-)

  • thanks to alien hero hr to give opportunity to some sensible films by shifted his mindless overrated movie bong bong,also he is very intelligent if he would have clash then would have lost from Shahid Kapoor so good move by alien’s shivering star hr.we don’t want to say anything besides one thing – HNY will not only thrash each and every record that existed before but also will set such a target that no one will dare to break which will only will break again by KING KHAN.wait until 23RD OCTOBER,after all will understand.

  • there you go again chamchas of khans are already in action. the reason why these morons are predicting huge figures for such films is not because of the film itself or the content or concept of the film but because it has certain ‘khan’. wow this is has the most stupidiest logic ever. no wonder why hollywood is doing much better than us because they don’t have such moron fans.

  • All the date is fantastic eid Deepawali Christmas depends on films gud or bad words of mouth and marketing with Star powers! According to me this time pk competition with welcome back ruin the business!Salman doesn’t get best date bcz there is no independent day and if bad words of mouth happen !(likely to be happen due to New director no a listed actress etc) then collection was not good also in eid as yet or ce! Hny get 4 days extended weekends multi starcast Farha – srk Jodi songs dance masala comedy action multistarcast and above all king Khan in a different looks with great promotion strategy as always will not give people to think!! They were rushing to single screen or multiplexes and if gud words of mouth happen then history written!!!

  • @Triniman : Also read HNY prediction 500 Cr (domestic) by Shaheer (srk fan). Come on, come back to reality !!!!!

  • @navin: not me,but u need to get a life. I haven’t asked anything about lootera. I sent a very interesting question. If indicine doesn’t give his reply dan it’s not my fault.

  • @sss :u should know dat bang bang hasn’t been postponed.it will release on 2nd oct. And hr is not like looser srk to behave like beggar in front of jeetuji to get solo release. LOL

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