Akshay Kumar’s Kambakht Ishq has opened to a huge response at the box office and proves yet again that he is one of the most bankable stars in the industry. But a superstar can only gurantee a huge opening, the rest depends on how good / bad the movie is…
Ideally, a Great opening + Good Reviews + Strong word-of-mouth = Sure shot Blockbuster
But the same cannot be said about Kambakht Ishq as although it has opened to 100% collections at preview shows across the country, the critics have slammed the movie and the word-of-mouth is poor.
The advance booking is as good as Rab Ne Bana Di Jodi but the Akshay Kumar film hasn’t managed to surpass the earth shattering response that Aamir Khan’s Ghajini received in the last week of 2008. So with good advance booking, it remains to be seen if the available seats for the weekend will be sold out. If it does, Kambakht Ishq could well be the second hit of 2009.
Update: The trade expects the film to crash on Monday, but can the collections sustain over the weekend is something that remains to be seen. The word-of-mouth from people who have watched the first day first show is extremely poor.