The release of Hrithik Roshan’s Kaabil has been preponed by a day. The film will have ‘preview shows’ 6PM onwards on 25th January 2017, a move that sends a clear message that the Roshans are confident of their film.
It’s a good decision because the following day is a holiday for Republic Day and multiplex business does tend to peak a day before a big holiday (in normal circumstances, night shows on Saturday have very high occupancy because Sunday is a holiday).
However, it’s a move that could backfire too. If the content of ‘Kaabil’ isn’t upto the mark, ‘Raees’ will have a big advantage on Friday.
Rakesh Roshan took to Twitter to release the Telugu poster of the film and also announced the new release date.
“Experience the warmth of a beautiful love story called #Kaabil on 25th Jan” he tweeted.
Will the makers of Shah Rukh Khan’s Raees also release their film on 25th January or will they stick to the Republic Day release?