The much awaited trailer of Salman Khan’s ‘Jai Ho’ was unveiled at Chandan cinemas in Mumbai yesterday. There is a lot of curiosity and hype built around the movie ever since it has been announced. Contrary to the expectations, the trailer turned out to be just a short teaser showcasing a couple of dialogues and few glimpses of heavy-duty action stunts. Now, there is a strong possibility that the theatrical trailer will hit the screens alongside Aamir Khan’s ‘Dhoom 3’. Meanwhile let’s review the teaser for now.
It’s a known fact that ‘Jai Ho’ is a remake of Telugu movie ‘Stalin’ starring Chiranjeevi which was inspired from the Hollywood film ‘Pay It Forward’. The theme of the movie is to create a nationwide chain by helping people and in return asking them to help 3 more people and so on. The film could be Sohail Khan’s attempt to bring together Salman’s offscreen Being Human avatar with his macho onscreen image.
The teaser trailer starts with the same dialogue played in the digital poster in trademark Salman’s voice, ‘Agar aapko aisa lagta hai ki hum logon ne aap par koi ehsaan kiya hai to aap thank you mat kahiye, instead, 3 logon ki madad kijiye aap’. The tag line follows the dialogue ‘With a good action at times, comes an evil reaction’. The negative characters Danny and Santosh Shukla are shown in political attires. Halfway into the teaser Salman enters when Santosh tries to attack his onscreen sister Tabu and says ‘Bula apne bhai ko’. Glimpses of Salman’s action scenes form the second half of the trailer with super massy dialog playing in the background ‘Aam aadmi sota hua sher hai, ungli mat kar, jaag gaya to, cheer faaad dega’.
The makers of Jai Ho are well aware of the expectations from the movie since it will be Salman’s first release in more than a year. And hence they are smartly strategizing the promotions by making sure of not going overboard. There is no doubt about the fact that the film will open to a humungous response at the box office. As seen for all the big movies in recent times, audience response remains mixed with ‘3 Idiots’ being the only exception in the last 5 years or so. Therefore, the producers are maintaining a low profile promotional strategy to keep viewers asking for more everytime. Even YRF and Aamir Khan are doing the same as far as ‘Dhoom 3’ song promos are concerned.
Coming back to the teaser, Salman is looking fit and handsome as ever and the movie is looking fresh. The Producers have managed to present this as a complete masala fare keeping loyal mass Salman fans in mind. Trust Sajid-Wajid and Amal Malik to come up with couple of chartbusters, and we are in for an exciting treat this January.
Abhishek Sharma tweets @abhu_sharma