Jai Ho Saturday (Day 2) Box Office Update

Jai Ho continued its steady run on Day 2 at the domestic box office. The film had a slight drop at the single-screens in the morning, but there are reports that multiplexes have picked up from late afternoon onwards.

Tomorrow is a national holiday (Republic Day and Sunday), so the advance booking for Saturday night shows is much better than yesterday. Having said that, the film was still way below-the-mark in North and South India. Jai Ho has performed poorly in Andhra / Nizam and other south Indian circuits, probably because the audience has already seen Stalin – the original Telugu version starring Chiranjeevi.

Very early estimates suggest that the Saturday business is likely to be slightly higher than Friday – in the 18-19 crore range, could go higher if the spot-booking at multiplexes picks up for the 10 – 11PM shows in major cities.

Sunday is likely to decide the film’s fate at the box office. If the growth in business is good / excellent, it would mean that the film will sustain on Monday and do well in the long run. Else, distributors will suffer heavy losses as Jai Ho has been sold for high prices.

For the first time since Salman’s golden run started with Dabangg (2010), a film of his is likely to rely on word-of-mouth publicity to carry it through to safety.