Preity Zinta’s comeback film Ishkq In Paris has opened to a disastrous response at the box office on Friday. The occupancy at a couple of centres was so poor that shows had to be cancelled. The all India average opening is 10%.
There are quite reasons why the film has proved to be a non-starter at the box office. One, the year long delay – the promos were released almost a year ago as the film was initially set for theatrical release in September last year. Two, the music and promos didn’t click with the audience.
The other two releases this week – Zindagi Zindagi and Hum Hai Raahi Car Ke – released on very few screens have fared poorly too.
Hollywood release Fast and Furious 6 has opened very well. The film is likely to collect 3-4 crore on it’s opening day.