Has Happy New Year under performed at the box office?

Question: Has Happy New Year under-performed at the box office? It was expected to collect 250 crore in India and become the highest grosser overseas given the way it was promoted – Rajesh (Chicago).

Answer: A film that has grossed more than Rs 330 crore worldwide in just 13 days cannot be called a under-performer. Like Bang Bang, Happy New Year too is being perceived as a film that hasn’t live upto expectations, not because it has fared poorly, but because the pre-release expectations both within the trade and amongst fans was unrealistically high – which is the case with most big releases these days.

A star can only bring his audience to theatres in the first 2-3 days, after which the content takes over. Happy New Year took a extra-ordinary opening, but failed to sustain well enough over the weekend and during its first few weekdays. But the film has now held steady and picked up on holidays.

Happy New Year will finish its run as the 5th highest grosser both in India (after Dhoom 3, Krrish 3, Kick, Chennai Express) and the overseas markets (after Dhoom 3, 3 Idiots, My Name Is Khan and Chennai Express). Worldwide, the Shahrukh Khan starrer could beat Salman’s Kick, depending on how well it does in its 3rd weekend.

Overall, Happy New Year is a profitable venture for all involved.

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77 Comments

  • Hny worldwide till now 350cr. If hny do 205cr domestic n $15million in oversease which seems posible then worldwide gross 380cr plus then hny will beat kick in worldwide

  • When it’s trailer released the expectations got down because if its mixed reviews but when it collected 44.97 crs. on its opening day we all expected atleast 250 crs but after crashing in weekdays it looks like around 200 crs finish. So yes it underperformed but marginally. But Verdict matters- it is a Huge hit and blockbuster overseas.

  • Kudos to Fox Star for revealing the correct budget of Bang 2 despite it not living upto the expectations..
    Shame on Laal Mirch Productions for fluctuating the budgets just to save their crap from sinking and declaring the movie a HIT..(HNY, Ra.One)

  • Our kings movie hny has underperformed if compared to aamir khan and salman khan movie dhoom and kick but performed much better if compared to saif ali khan in humshakals

  • @ duplicate anand- u r commenting in a manner as if flop ho collected 200-250…. keep ur emotions at u ok… u r saying dat as if abhishek bacchan wz d superstar… nd d overshadowing policy cn b applied on lallu’s kick also as nawazuddin nd randeep overshadowed lallu…

    in flop ho also d acting of danny denzongpa wz far better than lallu

    first tell ur bhojpuri star to join acting wrkshops or sent him to NSD to earn a degree of acting…

    even chunky pandey cud act better than ur bhabhi

  • Well.if a film manages a super hit verdict for itself and collects more than 200 crores then I think that particular movie has not underperformed..these 250 crore 300 crore are mere perceptions and unrealistic expectations..even if pk collects less then.kick but more than happy new year, I will say it has performed very well

  • Its surely an underperformance, don’t judge with collection as it collect 180 cr lifetime in Hindi, but look what it did in second week with 3 holiday(2 partial),so it will 34-35cr+ without any competition.
    Now let’s discuss second week collection of some films.
    Yjhd-46cr despite it had competition with yamla pagla deewana in second week which grossed 32cr lifetime.
    Kick-45-46cr which don’t had any competition bit also didn’t have any extra holiday apart from Sunday.
    K3-43cr in second week with no competition and no holiday apart from Sunday.
    CE-40cr with competition of ouatimd which grossed 48cr in first week
    Ett-40cr + in 2012 even that film wasn’t appreated well with zero competition still 40cr + second week is good mark In 2012.

    Now 3i-55cr the film got 55cr in second week at time when not a single film till than cross 55 cr in first week except Ghajini, 3i 2nd weekend of 33 cr=hny second week collection now don’t talk about ticket rates.Yes 3i has two holiday one Sunday and new year eve in first 3 days of second week still huge figure.
    D3- Two holiday first Sunday than first Jan on wed,still 60cr second week is all time record which has to break yet.

    So dear admin if you are talking about a film which is 5th highest grosser of all time as per your collections,just take the other films which are in top 5-6 grosser already than think as your way.
    @i m srk fan comparing salman and Aamir non-holiday release with srk holiday release itself shows your IQ level.

  • HAHAHA !!!! Indicine still proving hard to promote. Had any Salman or Aamir movie got 44+ crs opening it woud have been sure shot 250+ crs movie !!!!!!!!!!!!!!!

  • @chulli… bro I think he is talking about another actor(he ddnt say superstar or main lead actor) but he is right 2 back to back for abishek 200crores but where u were right was wen he said abhishek overshadowed srk!!??? no that’s not true… 2nd…am a die hard ajay fan but I admire both srk n Salman wit a amir too….no bro sallu shdnt get an acting degree…cos if his acting wasn’t appreciated he wldnt have 7 100crores and 6/7 blockbuster beside jai ho!

  • Instead of Entertainment tax , govt shd charge ‘Coma Tax’ for SRK movies for thr sleep inducing attribute.

  • HNY: B4 release- Chasing 300cr

    After Weekend – Chasing D3.

    From Monday – Chasing Kick.

    After 1 week – Chasing ETT.

    Currently – Chasing YJHD

  • It has under-performed badly, 45Cr on day 1 and every day going down and down. Thanks to Jaya Bahchcan’s WOM it has created a controversy and declined the collections even further. Also indicine apart from the film your reviewer who watched it has under-performed as well. We trust our site when it comes to movies and giving 4stars to such film is not appreciable. We as viewer expect better from you than those paid reviewers. Its high time your team gets serious.

  • @Indicine, I am also talking about the dynamics of the economics of a film when it is promoted aggressively!
    The makers of HNY released the poster of the film way back in Jan 2014! What was it then if not a part of promotion??? Ya Babaji Ka Thullu???
    Keep promoting HNY! It will all be in vain! You have never promoted any movie except this one! Rather, you have demoted Bang Bang! all have witnessed that!

  • @indicine,of course it has underperformed.hny has everything like best holidays,no copettion,increasing ticket price,4500 screens,almost all shows of the day,huge star cast etc in it side.moreover u gave it 4/5 rating which was quite surprising at that time,but now ur rating seems ridiculous.it is no doubt most ‘nonsensical’ movie of recent time from all angle and from most mmovie goers.i wonder how will u give to the great movies like 3idiot if u give 4/5 to hny.u can say it is ur own view.i agree with u.but ur review is not like mine or other indicine user’s view.we all look to ur views.so u should try to be non bias as much as possibe.ur should review the movies on a standard parameter of cinematic values,not the stars.ur hny review looks like u tried to please the shaharukh khan fans who are largest user of ur site.u have good reputation among us.so dont destroy it with that kind of cheap tactics to gain popularity.hope u dont misunderstand a true indicine user.

  • @hritik salman next bajrangi bhajaan easily got 45cr opening if it release on eid but it can’t beat kick if its not trending well. Same thing happen with hny, failed to beat ce despite earthsheltering opening. Amir have no chance 40cr opening as there is no more dhoom brand n pk opening will be less than kick despite wider release n not pre ramadan effect

  • Salman Khan and Aamir Khan are in the race to give Bollywood Historical Blockbusters. & Srk is giving b2b headache with Raone,CE,JTHJ,HNY.

  • @Chulli ya @Bulli Ka Copy, The actors in the washing machine are all parallel. see lungking doesn’t even have solo song! The main starcast is Deepika. She was given the lead as CE became blockbuster because of her. Her name came first.

    In Kick, Randeep doesn’t have even a song. He didn’t overshadow Salman at all! In fact, no actor can overshadow Salman because Salman’s strong screen presence. They can only excel in their respective roles. That’s the case for Nawazuddin as well.
    Salman released two movies year: one earned 111 Crores (without manipulation) and another earned 234 Crores (with the minimum or acceptable manipulations like Koyla Express).
    Ask your saarook, lungiking of paglapur, to release two movies a year in today’s era. It won’t earn 90 Crores!

  • Poor lungi fans, when their king’s film fails to beat kick, they pick up Jai Ho, a normal release which had nothing in its favor but himself!

  • Highest Footfalls of Khan movie: HAHK

    Highest Footfalls in Multiplex Era: 3 idiots/Dhoom3

    Lowest or No Footfalls: Yeh Lamhe Hai Judai Ke :D

  • @Indicine, I am also talking about the dynamics of the economics of a film when it is promoted aggressively! The makers of HNY released the poster of the film way back in Jan 2014! What was it then if not a part of promotion??? Ya Babaji Ka Thullu???
    Keep promoting HNY! It will all be in vain! You have never promoted any movie except this one! Rather, you have demoted Bang Bang! all have witnessed that!

    @Chulli ya @Bulli Ka Copy, The actors in the washing machine are all parallel. see lungking doesn’t even have solo song! The main starcast is Deepika. She was given the lead as CE became blockbuster because of her. Her name came first.

    In Kick, Randeep doesn’t have even a song. He didn’t overshadow Salman at all! In fact, no actor can overshadow Salman because Salman’s strong screen presence. They can only excel in their respective roles. That’s the case for Nawazuddin as well.
    Salman released two movies year: one earned 111 Crores (without manipulation) and another earned 234 Crores (with the minimum or acceptable manipulations like Koyla Express).
    Ask your saarook, lungiking of paglapur, to release two movies a year in today’s era. It won’t earn 90 Crores!

  • oh no a movie ..which was going to break dhoom3 record and going be 1st 300 cr bollywood movie,.still struggling to touch 200 cr on its 14th running day ..its underperform ..Hit on Boxofficeindi and superhit on indicine

  • worst movie of the year.. really i wasted my money. ..isse achha hota k mai un paiso k phatake hi jala leta… didn’t expect from srk

  • Salman dabang 2 collects 160 blockbuster srk hny close to 210 crrs superhit salmans ready collects 121 blockbuster srk raone 125 just hit what is this?????? the power of srk takes expectations on sky does it mean that blockbuster status is only possible after became top grosser????

  • why HNY flopped??/
    majorly because of the huge budget, the movie is made for 175 crores.
    and couldn’t recover anything for the distributors. big loss!!
    as it was from farah and shirish kunder, no surprises. same fate like joker & tees maar khan.

  • @sani.d 1st thing is dat i wntd to say 1st actor dat means 1st superstar/lead actor to hv 2 consecutive 200 cr grosser wch, a/c to many sites, have nt been achieved by any other superstar….

    2nd thing is dat may b a/c to u abhishek might b overshadowed srk bt it wz srk who brought initial audience to d theaters nd abhishek did wht a supporting actor wz expected nd supposed to do so…. same thing cn b applied on ajay’s bol bacchan

    3rd thing is dat if sallu, a/c to u, is a grt actor den in dat case evry abhishek bacchan movie or ajay devgan movie shud do vry gud business as both of dem have created a huge niche in bollywood as versatile actors….

    sallu’s acting wz best in tere naam… in wch, i personally think, he shud get filmfare award..
    if sallu do dat kind of films wch require skilled acting den he cud become one of d best actor like srk, ajay, aamir, etc

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