Shahrukh Khan will release the trailer or teaser of his upcoming film ‘Happy New Year’ during the first match of the Indian Premiere League, which begins on 16th April 2014.
Sources say, the much-awaited trailer will be unveiled during the Kolkata Knight Riders vs Mumbai Indians match, which is scheduled to take in the United Arab Emirates.
Last year too, there were reports that Shahrukh would release the trailer his last film Chennai Express before the conclusion of the IPL. While the official trailer wasn’t released, Khan ensured that a song teaser with the first look of the film was unveiled on May 24th 2013.
Shahrukh had also released the trailer of his ambitious superhero film ‘Ra One’, during the India vs Australia cricket match in 2011.
Directed by Farah Khan, Happy New Year stars Shahrukh Khan, Deepika Padukone, Abhishek Bachchan, Bomban Irani, Vivaan Shah and Sonu Sood. The film releases in theatres this Diwali. The first look poster of the film was revealed in the first week of January.