Sunny Deol returns with his second directorial venture, nearly 17 years after his last film Dillagi (1999). As an actor, he was last seen in the 2015 dud I Love New York.
His latest film faces an uphill task of recovering costs at the box office, as the film has been made on a budget of 32-35 crore and an additional 12 crore has been spent on print and marketing.
Recovery is going to be tough unless the film does extraordinarily well at mass centres. Ghayal Once Again could prove to be a non-starter at the all-important multiplexes, which generates more than 80% of business for majority of films these days.
There have been reports that the satellite rights of Ghayal Once Again has been sold for Rs 20 crore to Colors, but Viacom refused to confirm the figure.
Ghayal Once Again needs to collect around Rs 55 crore to recover costs, upwards of 65 crore to emerge a clean box office hit and 90 crore plus to be a super hit.