A Gentleman is a box office disaster

‘A Gentleman’ is one of the biggest debacles of the year so far, because the film has had a significant drop in business on Monday after a poor weekend at the box office. The film has collected 13 crore in its first weekend, but given the weekend trend and the fall on Monday, it could wrap well under the 25 crore mark.

These are extremely poor numbers for a film that had a decent trailer and star cast, but the promos that followed the trailer gave it a ‘rom-com’ like vibe, a genre that had faced outright rejection at the box office in the last few months.

The first title of the film was ‘Reloaded’, which was then changed to ‘Reload’. Both those titles would’ve probably worked better than a title like ‘A Gentleman’. The poor decision on the title was followed by an ineffective marketing campaign, where a hit-song like ‘Bandook Meri Laila’ was the last song to be released.

The disastrous result of ‘A Gentleman’ is a major setback to Sidharth Malhotra’s career, that has seen highs like ‘Ek Villain’ which was preceded by a strong debut in ‘Student Of The Year’. ‘Kapoor & Sons’ did well at the box office, but his last two films have been rejected outright. ‘Baar Baar Dekho’ managed a decent initial due to hit music, but ‘A Gentleman’ was a disaster from Day 1 itself. There’s hope though as his next two films are low on budget and look interesting on paper.