Both Hindi movies have opened poorly at the box office on Friday. Fitoor is disastrous considering the budget of the film. Sanam Re has taken a better start at places, but the film should have opened better – after all, the film had hit music and sustained promotional campaign by T-Series.
The average start for Fitoor is around 10-15%, while Sanam Re is slightly ahead with opening in the range of 15-20%. The Hollywood release of the week has taken a much better start as compared to both Hindi releases. In major cities, the morning show occupancy of Deadpool was around 40-45%.
Fitoor needs to show growth on Friday itself to have any chance of doing well in the long run. Early reports aren’t very positive, as such films are to a certain extent dependent on critical acclaim.
Opening Day occupancy of Hindi films in 2016
- Airlift – 35%
- Kya Kool Hai Hum 3 – 30%
- Ghayal Once Again – 25%
- Mastizaade – 20%
- Wazir – 15%
- Saala Khadoos – 8%
- Sanam Re – 20%
- Fitoor – 15%