Film industry is the only form of entertainment – Arjun Rampal

Bollywood Actor Arjun Rampal, who did a series of advertisements for the upcoming ICC World Twenty 20 with his ‘Housefull’ co-stars, says the film industry doesn’t need cricket to promote films.

‘We donít need cricket to promote films. Cricket and film are two huge entertaining industries. Cricket is a religion in India and film industry, I believe, is the only form of entertainment. It’s a very natural thing. People understand both. We don’t need each other to promote each other, but yes, we help each other to create awareness. We are comfortable with both so we are releasing the film during (ICC Twenty 20) World Cup,í said Arjun.

ESPN Star Sports and Sajid Nadiadwala have tied up to promote the upcoming ICC Twenty 20 World Cup and his comedy ‘Housefull’ starring Akshay Kumar and several other stars. The cricket tournament will be held in West Indies from April 30 to May 14 and Housefull will release wordwide on †the same day – 30th April 2010

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