‘Drishyam’ had a limited multiplex release on Thursday evening. Since the movie was always expected to rely on word-of-mouth publicity, preview shows were meant to spread the word out faster that ‘Drishyam’ is a family thriller with strong emotions.
The film has collected Rs 50-55 lakhs on Thursday, the occupancy was in the 20% range because not many were even aware of the fact that the film has released in theatres.
Reports from the paid previews was excellent, but that hasn’t helped the film take a good opening on Friday morning.
Shah Rukh Khan’s Chennai Express got by far the widest ‘preview’ release and the occupancy was by far the highest too, followed by Hrithik Roshan’s Kites and Aamir Khan’s 3 Idiots.
Akshay Kumar’s Once Upon A Time In Mumbaai collected about Rs 11 crore on what was later called as ‘preview shows’ by Balaji. But unlike other films for which shows began evening onwards, OUATIMD shows were running from morning.
Top 5 Paid Preview Collections
- Chennai Express – 6.25 crore
- 3 Idiots – 2.75 crore
- Kites - 1.75 crore
- Ghajini - 1.6 crore
- Bhaag Milkha Bhaag - 1 crore
@4:58
In future dont hype yourself up too much…
Start with fake IDs like ‘idiot’ or ‘stupid’ and leave the smart IDs like ‘analyzer’ well alone ok.
Like india In UAE too Drysham was poor on first day. Same will happen with Bangistan. In fact Bin Roye starring Mahira khan (RAEES FAME) has more chances on 7 august because it was a block buster in UAE, Pakistan etc on EID.
aNIPUNma:
nice review… LOL.