Don 2 Week 1 Box office Update

Last Friday, when Don 2 released worldwide in 41 countries – film critics thrashed the film, the trade pundits predicted doom after the euphoric initial weekend – but, it’s Shahrukh Khan and Farhan Akhtar who are laughing all the way to the bank.

Not only has Don 2 done fantastic business over it’s 3 day weekend, the film has continued it’s good run during the weekdays. On Monday, with a drop of less than 50% compared to Friday, the verdict is clear – Don 2 has received tremendous appreciation from the classes (multiplex audience) and is set for a long run at the box-office.

Unlike SRK’s last release Ra One, the strong word-of-mouth has resulted in good collections on Tuesday and Wednesday. The total so far is around 67 crores including revenue earned from dubbed regional versions. With one day remaining (Thursday), Don 2 is likely to end it’s first week with a 72 crore all India nett.

Like we have always been saying, we expect the trending to be similar to Zindagi Na Milegi Dobara. The drops are likely to be a little higher with Don 2, as both the release (print-count) and the number of people who watched it in the first weekend, were much higher than ZNMD.

Don 2 verdict – HIT. Should cross 100 crores in 12 days and end with lifetime collections of 115 crores. Could have been more without Players, which belongs to a similar genre.