The makers of Dhoom 3 have already made a promise to end the year with a ‘Dhoom’. But producer Aditya Chopra, actor Aamir Khan (known to be a marketing genius) and the marketing team behind the film is in search of a ‘never before idea’ to promote the film.
Apparently, Chopra has told his entire Dhoom 3 team that unless there is an idea that has been never used on a film before, they should not even be discussing anything regular or something that has be done before.
A source close to the film says “All marketing initiatives from theatrical trailer launch to music launch to every other activity will be done in a never seen before avatar”
An industry insider who is known to be close the Chopra’s adds “Dhoom 3 is YRF’s most ambitious film to date. Its also their most successful franchise. The last film was the biggest grosser of all time when it released, so they will be going all out to make this one the biggest too. Aamir’s presence is going to be another huge factor that will take the franchise to an altogether different level”
Starring Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra, Dhoom 3 is scheduled for theatrical release on December 20 2013. Will the year end with a Dhoom? Only time will tell.