Chennai Express has collected Rs 3.8 crore on its 2nd Monday at the box office, with total net box office collections of 185.72 crores in 11 days.
The film is likely to cross the 190 crore mark today, as overall business will pick up by around 30-40% on Raksha Bandhan.
The marketing team behind Chennai Express continue to relentlessly promote the film with banners on social networking websites, promotional videos on Youtube and advertisements on newspapers. To celebrate Rakshabandhan, Shahrukh Khan has designed a special offer of ‘Buy 2 tickets and get one free’ at multiplexes across the country. This offer is not valid if you book tickets online.
- 1st Week – 156.71 crore
- 2nd Weekend – 25.21 crore
- 2nd Monday – 3.8 crore
- Total Collections in 11 days – 185.72 crore