Can Prem Ratan Dhan Payo beat PK at the box office?

Q. Will Salman Khan’s ‘Prem Ratan Dhan Payo’ be able to beat PK at box office, as its getting a perfect Diwali release, and they’ve announced that they are planning bigger promotional strategies than Happy New Year, and opening advanced bookings 3 months before its release… Post Diwali being the biggest holiday in the country does it have any chance to beat Happy New Year’s Single Day Collection at box office if its word-of-mouth is very good? – Pintu

A. No film that is promoted well or has advance bookings opening from 3 or even 6 months, can cross the 300 crore mark. A week of advance booking is more than enough for even the biggest of releases. For any film to beat PK, it has to have extraordinary content and word-of-mouth. As for the opening day record, it would all depend on the day of release. If Prem Ratan Dhan Payo releases on Diwali puja holiday, then it has no chance. The day after Diwali, like Happy New Year, it might. Also, Diwali is the not the biggest release period. In the last few years, Christmas followed by Eid are easily the most lucrative festive periods for film releases. We have said this in several articles before and say it again, the success of PRDP would depend on how well the youth take to the film, especially the audience in big cities.

Q. Aamir Khan movies have repeat audience. Others dont, why? – Aslam

A. When a film has a lasting impact on the audience, they watch it again. And the credit for creating that impact should go to his script sense, as even those films that didn’t feature him but were produced under his banner, have done very well. He chooses his movies carefully, which a lot of other actors like Hrithik Roshan and even Shahid Kapoor do too, but Aamir has this gift of picking films that look risky on paper, but go on to be cult classics. The effort that he puts into every aspect of filmmaking whether it’s script, pre-production, editing, acting and then ensuring that the film is marketed well, is commendable to say the least. The quality of his films over the years has also resulted in the blind trust that his audience have in his films. The feeling is, if a film stars Aamir Khan, it has to be worth the price of a ticket. In the IMDB Top 250, there are only about 6 Indian films and 5 of them are Aamir Khan starrers. That says a lot about the quality of Aamir Khan films, doesn’t it?

Q. Why Baby is not certified as hit even if it does business in the range of 90 – 95 cr. It doubled its investment at 80 cr itself? - Tinku Jain

A. Baby was produced and promoted at a cost Rs 73 crore. The India share for the distributors will be around Rs 45 crore and overseas the film has performed poorly, so the overseas share is Rs 6 crore. Satellite rights might fetch 15-20 crore (best case). So the combined revenue is still at Rs 66-71 crore. The makers of Baby (T-Series) will lose money, and for a film to be declared a clean-hit, it has to earn much more than its investment, hence the film cannot be declared a Hit.

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60 Comments

  • Before pk release so many including me told that it wont break d3 “a big No” but what happnd result will be the same with prem ratan

  • Salman and srk have a huge fan following i think thats the reason they both are not very much careful in choosing script while on the other hand amir have to completly rely on script and no doubt salute to amir for competing with them and sometimes ho ahead from the biggest superstars of bollywood ever produced un terms of charisma inshort bollwood is now turn towards khandaan

  • My expectation from PRDP is 250CR’s..considering the track record of Bhai and Sooraj Barjatya..

    Also Proud to be an Aamirian!!! Haters burning about the gigantic success of PK is too much fun!!! :D

  • Once again I wish Jadoo , ET or PK come back to earth n touch the hands of our complan boy CCB SSS aka DCB n give this guy a brain…. Using words like ‘class’ in your comment doesnt mean ppl will make sense of it- once again you outdo your stupidity with each passing comment…!

  • Thank u @navin uncle for calling me 420.

    By d way i m not SRK’s blind lover/fan but the truth is fan and raees cn’t break Pk record bcoz his content movies nobody like. Swades is an example in which he shows better acting than amir or any other’s any movie also movie content was very good but result flop. Reason is everybody wants some masala in it or romance.

    Abt other lallu doesn’t know acting, his hyped movie can collect 250 but can’t break Pk. Becoz 250 is a ch*tyapa and that is enough for a crap and mindless movies.

    Again HR and RK aren’t capable of breaking Pk record right now may be latter bt till than new record wil be created

    n abt akki n ajay even u don’t know that when they do 200 crore movie.

    So who wil break except SRK-Rohit combo masala movie that too having a very good content in it as 330-340 crore or 600+ is not n easy, navin uncle

    baat ghusi demaag me beta, nhi to POGO dekh.

  • Indicine you not answered my Question..
    And you said that film will hit if it collect 90-95 cr now you say that it is not a hit . you have any problm with akki. you always try to put him down….
    Grown up indicine..

  • @sss Totally agree with u bro.
    Aamir films are always hyped as content films.srk has done more quality films but never hyped.
    Talking about fan following salman,srk,amitabh sir have massive fan following.amir has not much following as compared to these superstars.

  • Aamir has an excellent skill of choosing right projects which all others lack. Though being an Srk fan I will not the deny the fact that Aamir is a very dedicated and hardworking actor.
    But Aamir latest comment on AIB Roast was somewhat suprising and did not go down well because he himself had promoted a movie like Delly belly which was way vulgar.

  • Sooraj barjatya is a talented director. I have always loved his movies be it mpk,hahk or vivah. But prblm is if he tries to modernize his filmmaking it results in main prem ki deewani which was a big flop.
    Salman also does not have that innocense which he had during mpk and hahk. And if he tries to be innocent then it results in overacting like he did in bagbhan.
    So either Sooraj has to adjust or Salman. This is can turn out risky.

  • @Badshaah

    I think Aamir’s AIB comment was somewhat hypocritical when he said, “Using gaalis can’t make me laugh.” Because Delhi Belly’s humor was mostly full of cuss words but the other part of his comment is true.

    AIB’s roast was emotional violence. Delhi Belly didn’t have pin-pointed individual personal attacks and though insult humor is a part of stand-up comedy some way bellow the belt comments on people without their consent like Anil Kapoor or Farida Jalal were not done with any suave or asthetics. And though I don’t entirely agree with his statement I liked the way he said, “Everyone has an opinion, and I am no one to tell them what is right, but personally, I didn’t like it.”

  • Thank u @navin uncle for calling me 420.

    By d way i m not SRK’s blind lover/fan but the truth is fan and raees cn’t break Pk record bcoz his content movies nobody like. Swades is an example in which he shows better acting than amir or any other’s any movie also movie content was very good but result flop. Reason is everybody wants some masala in it or romance.

    Abt other lallu doesn’t know acting, his hyped movie can collect 250 but can’t break Pk. Becoz 250 is enough for a crap and mindless movies.

    Again HR and RK aren’t capable of breaking Pk record right now may be latter bt till than new record wil be created

    n abt akki n ajay even u don’t know that when they do 200 crore movie.

    So who wil break except SRK-Rohit combo masala movie that too having a very good content in it as 330-340 crore or 600 is not n easy, navin uncle

    baat ghusi demaag me nhi to POGO dekh.

  • Samrt Answer by Indicine that if youth will go to watch Prem Ratan with a hugely numbers of persons then there will be a chance to becomes the first 250 crore movie of Salman Bhai otherwise movie will make under the 200 crore or 203-204 crore like previous Diwali released Happy New Year which was badly collections fall down, Day 01 44.97 crore and Day 4 14 crore 30 crore difference, hope Prem Ratan will be biggest hit of Salman Bhai

  • @gj007

    i never said pk is OMG 2 go and read my comment again. Besides may be pk is inspired from OMG by d way do u hav the proof that it isn’t???

    Or what amir or hirani say u just believe in that as they are raja harishchand !!!

    Again sorry to say u illitrate. Actually u r the only literate indian who like pk.

    Now u r happy bhai.

    By d way i didn’t say that. just agree with what @srk33 said.

    And why u bother abt what i said abt pk??

  • Is it a must it has to beat Pk record? I mean it will b a milestone achievement to bag his 8th 100crores club movie and secondly another achievement if he breaks his own record of KiCK!
    …leave Pk alone for now…..if it breaks pk record good and fine if it doesn’t d same thing…
    Records are meant to b broken but there is no theory that says records have to b broken immediately a particular record is set!

  • @gj007 even I agree that insulting senior actors was not acceptable but I thnk Aamir’s comment was more related to gallis and vulgarity of the show. Maybe I m wrong.

  • @gj007…agreed bro but d difference between Delhi belly and AIB was that Delhi belly was promoted in such a way that audience expected what was to manifest from d movie.
    2. It has 4/5 stars (7.6) IMB ratings…d story line was power packed wit a robust message to d public.
    3. Finally before d movie was released A amir made sure that d “adults only”/ over 18years above tag was complimenting d movie pre-post released. So a message was passed out.
    Thus IMO d circumstances r totally different!
    Plus direct real life public celebrities comments weren’t boldly talked about in Delhi belly. It had none of that.

  • @Badshaah

    About Gaalis, I didn’t like his comment. He even said, humor should be done in a way that nobody gets hurt. Again, that’s not a very logical argument. How can you judge whether people are gonna take offence or not?

    But like he said, it’s his opinion, and I disagree with that. Though, I found his second comment on the emotional violence to be quite accurate.

  • The Power of Salman will be on full display at the box office on first weekend, and as @Navin said, it will all depend on the content thereafter.

    200 Cr is for the taking, anything above will depend on Content, Content and Content.

  • Hey @indicine plz reply

    Hum saath saath hai was actually semi hit & Saajan was hit
    But now both are super hit

    Ajay devgn’s masti & bhoot & golmal were Average grosser but now they are clean hit
    Many of ajay’s movies were flop
    But now they are in list of disasters

    Srk’s mohhabatein was only hit
    Now super hit
    Chalte-chalte & kabhi alvida name kahna ware semi hits
    But now hit & super hit respectively

    Dhoom first was actually semi hit after that it became hit & now super hit

    Akshay Kumar’s mohra & welcome actually Blockbuster but now they are only hit & super hit respectively

    In 1994 akshay kumar’s 5-6 movies were clean hits including mohra
    Mein khiladi tu anari, suhag, yeh dillagi were hit to super hit verdict
    & sainik & elaan were low budget clean hits
    But many Box office sites change their verdict from hits to semihits/ above average

    Sabse bada khiladi & namstey london were hits but now semi hits

    Hey baby & bhoolbhullaiya were super hits but now only hits

    Others are Hera pheri, dhadkan, ajnabee, ek rishta, awara paagal deewana, khakee, garam Marsala, waqt, due Dana Dan , kambakht ishq were semi hit to clean hit but now they are only average
    Why this unfair to only Akshay Kumar

    Tell me in briefly

  • @Sani D

    I actually loved Delhi Belly. They used cuss words in completely different sense. F-words were used to give dimension to characters while AIB launched an onslaught of insults which were way below the belt. The characters in DB were 22-24 years old and the language shown in the film was pitch perfect and well measured.

    About adult content, actually, even AIB had taken the care to mark it 18+ meaning, no one could watch it without logging in their account. On youtube you can’t take more care than this.

    One of the biggest difference between DB and Roast is, censor board, which plays important roles in films but AIB played it open without any Board to analyse the content.

    You’re absolutely right. They are completely different cases. I just found his statement ‘Abuses can’t make me laugh’ quite wrong, because if abuses are used in a neat and asthetic way, they are very funny which was the case in DB!

  • @indicine is Imdb rating measuring tool to judge quality of movies. In past 100 years of Indian only 8 movies listed among 250 and that too 6 of alone Amir only. How do you decide those are cult based on imdb rating. What about krantiveer, Lamhe, parinda, sadma, DDLJ, deewar, MEA swades, chakhde, barfi, omg, English vinglish etc.which are not listed. Are these not a classics? Please don’t satisfy particular fans. Gadar which released same time of Lagan has done three times more business then just imagine what repeat value it might have been. It’s seems only Amir fans (in large numbers) sitting on imdb blog and voting. This was not expected from u just on the request of few Amir fans u started to believing imdb

  • Truly speaking prdp will chase HNY because it will be same type illogical saas bahu serial will be banged by youth.as FAN likely to release in DEEWALI so most youths will prefer FAN over that nadiya ke paar director sooraj and ghanta actor salman.

    Navin MAD(MAXIMUM ATBB OF DISLIKES)-logic and bhainfans are two opposite pole of a strong magnet.so no need for me to those born mentally challeneged rikshawala morons.

  • @sss : Again one more comment outdoing your own stupidity. You are reaching heights in it n may be awarded a Phd in stupidity !!!!!!!!!

  • @Inder…bro u are kind of right about verdicts of movies. But disagree with bhoot maasti golmal being average.. They were hugely accepted by d public. Also chalte chalte was hit.yeh dillagi was hit suhaag too was hit while mohra was super hit!
    I don’t think @indicine was targeting Akki. As u said 1994 releases…Mohra was actually Sunil and Akki movie but Naseerdeen stole d show. Yeh dillagi was a multi starter that time even kajol was a bigger star than Akki(don’t forget while his contemporaries like Srk Salman Ajay Aamir debut movies were super hits and their 2nd movies too…Akki had to wait from 1991-1994 to have his 1st hit after 10movies though I consider khiladi as a hit but I think here its semi hit). Suhaag was anyday totally Ajay Devgn movie..Akki was d supporting actor only he had more songs as compensation. Akki best season was d 2000s era. No doubts he was even a threat to Srk at one time. But I must say yes I have also notice @indicine verdicts on Akki sir and Ajay Sir is normally harsh! Outim was a clean big hit same wit company but here they rated them average semi hit!

  • definitely PRDP will beat PK in BO because diwali is the biggest holiday of this year.And salman has planned for big promotion then definitely it will do

  • SALMAN in his golden days cannot beat shahrukhan’s in worldwide collection and this Aamir thullu says salman is the biggest superstar . LOL. Shahrukh khan only has the superstardom as he can make any crappy movie a it and block buster unlike AAmir who needs best script and content & salman who needs remakes and masala movies. Only SRK have the power to convert anything to gold. if u dont belive then see what happened to talaash(aamir) and jai ho(salman). SRK have given 13 continious hit, that shows how much superstar power he have compared to anyone in the industry. Amir cannot compete with SRK because even hritik gave ATBB with dhoom franchise and sanjay dutt gave blockbuster to hirani. can salman and AAmir carry a movie like Chennai express and happy new year and make them blockbuster. dont these people who compare shahrukh with these thullus have any analytical power and IQ.

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