Akshay Kumar’s Boss extended its excellent run at single-screens on Day 2, but the cause of concern continued to be its multiplex business where the film has dropped by 40-50% on its second day.
As per early estimates based on collections from a few centres, Boss has collected around 7 – 8 crore on its second day at the domestic box office.
Friday is a holiday in some parts of the country for Maharishi Valmiki Jayanti, but Saturday and Sunday will be crucial in deciding the film’s fate at the box office. So far, the response at mass-centres has been fantastic, but way below-the-mark at big centres and multiplexes. If these centres manage to pick up over the course of the weekend, then Boss could get close to collecting 50 crore in its 5 day extended weekend.
After the failure of Besharam and now with Boss not opening as well as it was expected to, the big topic of discussion in the trade is about extended weekends. Are 5 day extended weekends too risky? Is it a safer bet to release films on a normal Friday, thereby avoiding the risk of word-of-mouth killing a potentially good 3 day weekend?
If Boss doesn’t show adequate growth in business on Saturday and Sunday, producers might think twice before continuing the trend that started with films like Ghajini and 3 Idiots.