Bhoothnath Returns has taken a poor start all over. The problem for the film is the timing of its release. One, the exams are currently going on, which means that the target audience of the film, the children, will have better things to do than visit a cinema hall to watch a film. And secondly, last week’s release Main Tera Hero is still performing fairly well at the box office.
Having said that, the reports from the theatres is pretty good, so it could pick up on Saturday and Sunday. Also, most films that are targeted towards the family audience, take a slow start but manage to pick up later.
Below is the average occupancy of the film for the morning through to the evening from a few circuits. The story is pretty much the same all over, with the occupancy ranging from 10-20% all over India. The Punjab circuit was even worse as Bhoothnath Returns was competing against a regional film.
- 1. Mumbai: 15% (morning) – 25% (evening)
- 2. Delhi/UP: 10% – 25%
- 3. East Punjab: 8-10% – 15%
- 4. Mysore – 15% – 25%
- 5. West Bengal – 7% – 20%
As the numbers above suggest, the opening day figures of Bhoothnath Returns will be low. If the film had released a little later, preferably during the summer vacation, it would have probably taken a better start and shown better growth.