Azhar has under-performed at the box office on Friday, as the film has collected Rs 6.3 crore on Day 1. The Emraan Hashmi starrer didn’t show any growth at multiplexes, even though it opened well at single-screens on Friday morning.
The problem for the film was the multiplex business in major cities, where the occupancy was poor throughout the day. These centres usually start slow and grow towards the end of the day, but multiplex business remained flat throughout the day.
It remains to be seen where the film goes from here, because growth at multiplexes has to come on Saturday if the film has to have any chance of recovering costs through theatrical business.
#IndicineFBO: We predicted Rs 7.5 crore for Azhar, which was where the film should have been on Day 1 – after a excellent marketing campaign that extended to Emraan and Azhar making appearances during the IPL which is watched by millions. The prediction is inaccurate by 1%.