The Paresh Rawal – Ajay Devgan – Konkana Sen Sharma starrer Atithi Tum Kab Jaoge opened to a decent response at the box office during the weekend, with business best at single screens and slightly on the lower side at multiplexes.
The weekend collections is approximately around 8 – 8.5 crores, as the film picked up after a slow start on Friday. The youth have stayed away, while the film is being appreciated by the older generation. Too early to write it off just yet, as small budget family films do take a while and with good word of mouth, sustain better.
Big Cinemas on Monday (Womens Day) gave away free tickets to women, which to an extent affected the collections of the film. It was a pretty smart move by the Anil Ambani chain of theaters, as not only did it bring in the audience, the multiplexes made enough money through Pepsi and Popcorn sales.