AskIndicine: Live Now

Q. Who do you think who will be most successful in this decade?

A. It’ll be tough to beat Salman Khan this decade. He already has 8 blockbusters. So unless Aamir Khan starts doing more films or SRK turns things around and delivers 4-5 consecutive blockbusters, Salman has already done enough to top this decade.

Q. Do you still think Tubelight will collect 146 crore as per your prediction?

A. No, it’ll fall well short. Even a 130 crore total is looking difficult, the film has crashed.

Q. In your last Q&A session you said that Dhoom 3 & Prem Ratan Dhan Paayo are the top two most expensive movies of Bollywood made till date and Padmavati is going to break all records of Bollywood in terms of budget. But in your site I saw the budget of Dhoom 3 and PRDP was 115 cr. And Mohenjo-Daro and BAJIRAO MASTANI budget was 138 cr and 130 cr respectively. Pls can you clear my doubt.And tell me the top 5 most expensive movies of Bollywood.And whats the budget of Padmavati and SRK dwarf film. Pls I am asking it for the third time(list of expensive movies) Pls I hope you will not disappoint me.

A. Sometimes, we also mention the acquisition cost of films i.e the price for which the theatrical rights were sold for. Purely in terms of the amount of money spent on production, Padmavati is going to be the most expensive Hindi film of all time. It’s budget will cross 170 crore. SRK-Aanand L Rai film will be expensive too, the shooting schedule is one of the longest for SRK and he’ll be expanding his VFX team too. It’s an ambitious film, which can go on to be a major grosser for SRK. The other big budget film will be ‘Thugs of Hindostan’.

Q. What is your Prediction now for Tubelight ? The movie is almost crashed since Friday is just 2 crore ?

A. 125 crore lifetime.

Q. Which is biggest flop between FAN & TUBELIGHT ?

A. Theatrically, Tubelight is the bigger failure as distributors lost more money on the film. The losses are humongous for the distributors, but producers of Tubelight made a lot of money. A better comparison would be Dilwale vs Tubelight. Both films were profitable for the producers, distributors lost. But SRK covered some of the distributors losses on Dilwale, which was a very nice gesture.

Q. Is there any chance of Akshay Kumar overtaking Shah Rukh Khan and Salman Khan in terms of box office opening after the disaster of Tubelight and average collections of SRK movies?

A. Salman Khan is way ahead at the moment. Both in terms of opening and average lifetime collections of his last 3 films. He can only be compared to Aamir Khan. Shah Rukh is ahead of Akshay in terms of opening and even a ‘Jolly LLB 2’ with a solo release, fell well below the collections of Raees. And barring the last two films (FAN and Raees), SRK films used to easily outgross Akshay’s highest grosser. So both in terms of opening and lifetime, there’s a significant gap between the Khans and the rest – both in India and Overseas.

Q. How Much Jagga Jasoos Need to collect for the Clean hit Status? And how’s response from trade as well as audiences after 2nd theatrical trailer….

A. It has to collect more than 100 crore. The costs have increased due to re-shoots and delay in releasing the film. The 2nd trailer has received a mixed response. The concern for ‘Jagga Jasoos’ is, the film looks interesting from the promos, Ranbir holds attention. But holding attention over a 2 minute promo is easy, but making this kind of film engrossing for more than 2 hours is going to be the challenge. We think it’s either going to be a runaway acclaimed hit or fall flat. There’s unlikely to be anything in between for a film like this.

Q. Do you think Jab Harry Met Sejal can beat Tubelight’s 64cr weekend (as was without festival) in normal 3 days if the word-of-mouth is partly negative?

A. It would need excellent word-of-mouth for a 65-crore weekend. From what we’ve seen so far from the promos of Jab Harry Met Sejal, it’s unlikely to come anywhere close to 20 crore on the first day. We’ll have to wait for the trailer and hope it’s better. Even a film like Tubelight has made one thing very clear, star power alone means nothing if it isn’t backed with box office favouring content. The star in both Fan and Raees were the same, but on a partial holiday FAN did 19 crore (actual value after deducting holiday advantage is around 15-16 crore), but Raees with excellent promos did 20 crore on a non-holiday inspite of clash with another big film.

Q. Who will collect more Toilet Ek Prem Katha or Jab Harry Met Sejal?

A. We’d put our money on Toilet Ek Prem Katha at this point in time, as it should appeal towards a far larger section of the audience. The trailer has received a very good response and there’s plenty of positivity about the film in the trade too. Having said that, we’d have to wait to see what sort of response the two films get from the audience.

Q. What is the life time collection of Bahubali 2 in Hindi version?

A. Rs 510 crore net. All Time Blockbuster.

Q. Your prediction for JHMS is just 130 crore.now JHMS have solo release having partial holiday on Monday.so in my opinion JHMS can collect 130 crore in 1st week itself with positive or even mixed word of mouth.what you have to say about this ?

A. 130 crore isn’t a small number. Raees collected 130 crore even though it opened to 20 crore on Day 1. It’s difficult for a film like JHMS (again, from what we’ve seen so far) to collect 130 crore in the first week, because that would mean the opening has to be in the 25 crore range and weekend 80 crore. Highly unlikely for this sort of film, even with the added backup of corporate bookings etc that SRK manages to get.

Q. Do you think Hindi industry is in a crisis with newcomers not getting the hits and the superstars not getting the big grossers….and after bahubali and dangal noone else in the industry is able to get the audiences back to theaters.

A. The problem is the content. The audience is there, more than willing to pay for the right film that entertains. But even some of our major stars and directors have now started making films that only the metro city audience can relate to. And even at metro cities, the audience for most of the films that are made today, is limited.

Q. Wasn’t the trailer of Toilet-EPK released a bit early. Normally trailers are released around 40 days before the film. But isn’t 2 months too long? Audience might lose interest (like it happened with Baby). Want to know your take on this.

A. Raees Teaser was released a year and half before its theatrical release, yet it retained its freshness. So we can’t be generalising. The audience is willing to wait if they like the trailer. The campaign of ‘Toilet Ek Prem Katha’ is a little different from other films. It’s a film that they’ve made for a social cause, to increase awareness on the need for toilets and cleanliness. It’s still a word-of-mouth film. It should take a solid initial, but the goal seems to be to get as many people as possible to watch the film. Educate and entertain at the same time.

Q. Can judwaa 2 cross 20 cr nett mark in south states his previous highest is abcd 2 – 13 cr

A. In south states? If you are talking about all-India collections, Judwaa 2 has a very good chance of crossing the 15 crore mark and getting closer to 20 crore on Day 1. It’s a big film that most would want to watch.

Q. Comedy films haven’t done well in recent times, will this affect Judwaa 2, atleast as far as expectations are concermed coz it’s not a big franchise like Golmaal.

A. Well made comedy films will always have an audience. It’s just that we haven’t had those films in recent times.

Q. Gold, Crack or Mogul- which is potentially the biggest film among these three?

A. It’s too early to comment on any of those films, but from what we’ve heard, it would be Gold.

Q. Can Tubelight still beat Raees and Rowdy Rathore to become the highest grosser of the year 2017 so far and the month of June respectively?

A. No.

Q. After Tubelight flops at BO can we say that RAEES is the winner of First half of the year? Also Raees is a highest grossing hindi movie 2017.

A. Bahubali 2 aside, Raees is the biggest grosser. But the most successful film in the first half of 2017 is Badrinath Ki Dulhania.

Q. Padmavati has to be an outstanding film to get anywhere close to recovering its costs, going by the speed at which the makers are determined to complete the film, they might have to compromise on the quality somewhere or the other. Won’t that be a risk?

A. This was the topic that we were discussing yesterday. The makers currently do not want to let go of the date that they have (17 November) because the first three months next year are packed with movie releases. Due to various delays, they are shooting non-stop to get the film ready in time. Bhansali is not known to compromise on production standards, but with a huge amount of money at stake, Padmavati will have to be an exceptional film (atleast upto Bajirao Mastani standards) to work at the box office. Any compromise anywhere (visual effects, editing etc) will harm the film.
Q. Thanks for the Q and A indicine. Always looking forward. I want to know if they are releasing trailer of JHMS or not. Also, god forbid, if it somehow underperforms or opens below expectations, will trade and you people write off SRK?
A. There will be a trailer. No question of writing off SRK. But given the fact that he still commands a fan following across the country, it’s disappointing to see films like ‘Jab Harry Met Sejal’ which severely restricts the potential of business that his films can do. At this age (we think) romance should be the side angle and not the main story of films. And even if it’s a love story, it has to have a desi feel to it. Do note however that we are purely talking from a business point of view. Films need not necessarily be made only to earn 200-300 crore – even though those big grossers often mean that a larger section of the movie going audience is watching and enjoying films in theatre.
Q. What has been the response to Jagga Jasoos Trailer? Looking at the trailer and songs, is it safe to say that it can open around 15 cr? Also, since the trailer has shown a lot of potential, can it actually do big at the box office?
A. 15 crore would be expecting too much from the film. We think it’s going to open in the 10 crore range.
Q. What will be the verdict of tubelight? Considering distributors lost more than 50 % and loss is more than 100 cr?
A. It’s a Flop.
Q. So isn’t it quite clear that along with content, audience want entertainment? Combination of both is required now.
A. Yes, but how many wholesome entertainers have we had in recent times? Very few. Badrinath Ki Dulhania wasn’t a great film, but it was entertaining and catered to audience across the country and they came in big enough numbers for a Varun Dhawan starrer.
Q.Who is bigger star? Shradhaa or Alia in terms of fan following.
A. Currently, it’s Alia Bhatt by a fairly big distance.
Q. After failure of Tubelight, your expectations from Tiger Zinda Hai? And also Salman Khan’s upcoming movies in chronological order and their BO prospectives?
A. Expectations from Tiger Zinda Hai does not change. Unless there’s a major slide due to poor films, fan-following or interest to watch an actor on the big screen, does not change with one or two failures. Salman remains unaffected, the only thing that’s changed is the perception and that aura that he had managed to create that his presence is bigger than his films. Tiger Zinda Hai is a big film, it has those commercial elements and the release date to make it the biggest film of 2017.
Q. So according to you the mini trails of JHMS are not creating an impact. Will it backfire the buzz? How is the movies buzz in trade circle?
A. No interest currently to watch the film, except on the internet and amongst fans. They need a good trailer.

Q. According to you, what will be the first day box office collection of JHMS & why are you sounding very negative regarding the film just on the basis of few mini trials specially when even the theatrical hasnt been released ?

A. We were accused of being biased and negative even when we did the ‘Tubelight Teaser’ report and said it was the weakest teaser for a Salman Khan film in a long time. But after the release of the film, everyone started saying that the trailer and teaser did not get a good response. It’s the same with Jab Harry Met Sejal. We did a theatre survey during the release of Tubelight and the interest to watch Jab Harry Met Sejal was less than 25% of Raees. Even at metro cities it was the same. Internet buzz can be created, we get to now the real picture only at theatres from the paying-public. Also, to avoid any unnecessary negativity, we haven’t done any article on Jab Harry Met Sejal. It’s only in the QnA that we have spoken about the response. Article will only be published after the trailer.
Q. Apart from 28% GST will there be additional municipal tax by local bodies on theaters based on their own discretion?
A. Apart from Tamilnadu, all other states will have only GST at 28% for tickets over 100 rupees and 18% for ticket costing less than 100. Tamilnadu is double taxed at the moment, there will be protests because double tax will affect both the Tamil Film Industry as well as business of other films. Exhibitors will end up paying nearly 60% as tax as well.
That ends the QnA for today. Thank you for joining us.
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270 Comments

  • Srk And Salman . Which superstar has starpower that attract the people for come into theater considering Tubelight and Raees Film ??

  • Is tubelight is that kind of bad flim which was suggest as the critic review?? What went wrong with the movie??

  • Akshay has a pretty good line up..Toilet, 2.0, Gold, Mogul, Baby 2, Namastey England, etc. Do you think he will topple srk?

  • There is limited amount a family can spend on movies, with so many movies being made, the choice are many, so unless a good word of mouth does not comes out , many would skip. Bahubali the conclusion took a major share which the family can spend, given the ticket price and other expenses. What i am coming to a larger point is if i have 1000 i cant spent 1100, and people have already spent major share on Bahubali 2, therefore any other upcoming movie, will face a uphill task to cross 150 cr in this year …

    What’s your thought on this equation.

  • What will be the gst impact on the movie income ??? Can a Bollywood movie earn better as compared to pre-gst era movie. the tickets price is reducing or not after gst .plz reply

  • Hi indicine big fan of your site.my qus is that I was reading today that dutt biopic may release on eid 2018,will salman have any release next yr eid?? After tubelight debacle can tzh emerges as winner at box office, what is the importance with respect to salman at this moment. Plz reply

  • Sallu ki Movie flop hue woh v EID per… icing on the cake….too much fun…maza aa gaya …..maza aa gaya….TZH flop hogi toh aur v maza aayega….i m enjoying this moment….

  • Is it fair to qtn Salman’s stardom just with one debacle tubelight??
    It is his weakest movie and worstly received movie. Still it comfortably crossed 100cr. How can we decide his stardom with his weakest movie when he has 10 big grossers consecutively. For me if at all we want to compare.. we should compare his lowest movie to other’s lowest movies and his strongest films to other’s strongest. What u say?

  • The makers of tubelight were overconfidence that whatever Salman do will bring big moolah.People love to see him in heroism character but this innocent type character made people to dislike the film or not go to theatre.Only Aamir can have that trust from audience that whatever he does,people will love him & believe him.Related to this,should salman never try do something different ?Only can Aamir film with something different story or character will do massive business.

  • is there will be any film of srk between jhms and the dwarf film??? once adi said that he may doing a big project with srk..whats about this??

  • From the upcoming movies which movie has maximum buzz & arrange according to maximum to minimum expected collection:
    Badshaho,judwaa 2,padmavati,TZH,dutt biopic,Robot 2,dwarf,Thugs of hindostan .
    Expecting your view & even many people would like to know this.At the end collection may vary but predictions can be done.

  • I know you don’t want to give opinion on others site’s comments but Still I am asking you. How you think about BOI saying BB biggest hit of this century apart from Gadar? Dangal had bigger box office and footfalls. Also we know that overseas figures won’t considered much for bo verdict but Isn’t it bullshit to ignore a movie like Dangal success which overseas business is $225m and Footfalls in China is more than 4cr? Don’t you think that was just a disgusting thing done by BOI to undermine Dangal’s achievement? I hope you answer.

  • Akshay kumar has a great line up..toilet, 2.0, gold, mogul, Hera pheri 4, namastey England, baby 2 etc..will he topple srk by 2020?

  • Thanks indicine
    Sir what is public response of jagga jassos and second trailer of jagga jasoos hit or not,and flop of tubelight effect jagga jasoos collection

  • Why does Tubelight have 40% 1-star reviews on imdb(which bring the average down to an abysmal 4.4)? I guess everyone can unanimously agree that it is NOT a 1 out of 10 star movie.

  • Why didn’t smaller movies like guest in London or mom move a week earlier as tubelight bombed at the box office. Opening was never a matter to both films as both are word of mouth films. This week also got wasted and now July is as it is very crowded! I feel a movie like mom could have easily taken advantage of this week and preponed it as soon as reports of tubelight came out!

  • How u analyse the retro looks of akshay kumar in gold?is it promising?whats the prospects of Tepk at boxoffice,will it be tax-free?please tell..

  • I am from Afghanistan.i am big fan shahrukh sir ..so tubeligh will not cross the lifte time collection of #raees. So if Then jhms will cross 160 crore and salman’s TZH gets the biggest hit of the year.. so it will be correct if i say 2017 is srk’ year..
    Am i correct ..??

  • What can be the reason behing tubekight got rejected in this way?
    Is it because of media and critics who were always against it or film was no that good?
    Hope you answer this time

  • Is there any news if jhms full fledged trailer ?? Will it make a huge difference in buzz or songs are enough ??

    Pls do answer last time u ignored it

  • Tubelight is definitely not a bad movie as much as it is portrayed by critics and the media.

    1) But why have a sudden storm of festivities hit Tubelight? Were they pre-planned works of some people from anti-Salman camps? What do you think?

    2) Even his worst cynics hadnt expected Tubelight would perform this badly? What has gone so horribly wrong?

  • Now that it’s universally being said that Tubelight has been rejected outright. But it could still do about 140 crores as you have predicted.
    So, who exactly are watching the film and helping it to earn around 140 Crores? Are they all Salman fans? Your take please?

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