Agneepath Day 2: Crashes at the box-office

Hrithik Roshan’s Agneepath has crashed at the box-office on Day 2, with collections just as shocking as Day 1. While the film opened to packed houses on the first day of it’s release, collections dropped by more than 50% on Day 2 – as the film managed only 11 – 12 crores nett in India.

Thursday was a Holiday (republic day), but as Friday was a working day, collections were expected to drop by around 30 – 35%. But a 11 crore drop, something that has never happened before, was totally unexpected.

There could be several reasons for this

• As already mentioned above, Friday was a working day and collections always drop on the second day of a film’s release, especially when the first day is as huge as 23 crores. 
• The family audiences might have stayed away, due to blood, gore and action.
• Negative word-of-mouth at places – the film has dropped quite alarmingly in North India, which suggests that Agneepath could be carrying negative WOM. The film’s runtime and pace could be the biggest reasons. Not quite sure about this though, the audience verdict should be clearer by Sunday (i.e if the collections don’t pick on both Saturday and Sunday).

What remains to be seen – Will the film pick up on Saturday and Sunday? The two open weeks (next big release is on February 10th), will only prove to be beneficial if Agneepath manages to sustain well during the weekdays.

Even though the drop on Day 2 doesn’t augur well for the film’s future, things could still take a positive turn over the next two days.