2 States has opened to an outstanding response at the box office on Friday. The opening was on-par or better than Jai Ho and Gunday at multiplexes in several centres, mass centres in North and Central India were average.
More than the film’s star cast, it was the popularity of Chetan Bhagat’s novel ‘2 State: The story of my marriage’ and excellent marketing that helped the film collect Rs 12.25 – 12.5 crore on Day 1.
Cities like Mumbai, Bangalore, Mangalore, Noida, Delhi, Gurgaon, Pune were extraordinary throughout the day. The business in East Punjab circuit was so good that it has affected the business of last week’s regional release Disco Singh.
2 States also benefitted from a national holiday for Good Friday. Collections should be strong today and tomorrow the film could even cross the 15 crore mark, as the reports are fantastic.
Will 2 States cross the 100 crore mark is something that is already being discussed on social media websites and in the trade.