Zindagi Na Milegi Dobara released last weekend, without much hype or expectations. But like we mention in the box office predictions, the ZNMD team was quietly confident.
Business started slowly but steadily on Friday (Rs 7.5 crores approx) and Saturday when most big films witness a slight drop, Zindagi picked up by more than 20% (Rs 9 crores approx). On Sunday tickets were hard to find almost everywhere. The film is a craze on social networking sites like Twitter where its been trending for the entire weekend. On Sunday, it was at #1 and there were hardly any negative reviews.
The word-of-mouth is super strong, even better than Delhi Belly which was liked only by the youngsters. The family audience is coming out to watch the film, which is a good sign. And surprisingly, many have expressed their desire to watch it for the second – third time.
So, is Zindagi Na Milegi Dobara the best film of the year so far? The last few weeks have been good for the industry with the success of films like Ready, Double Dhamaal, Delhi Belly and Murder 2. But quality wise, apart from Delhi Belly the other films suffered from mediocrity.
Zindagi.. is a polished class film that has worked big time with its target audience and has been accepted in a big way overseas too. What are your thoughts? Tell us in the comments section below.