Which movie has the higher buzz – Dilwale or Bajirao Mastani?

Q. Which movie has higher buzz after the trailer and song launch – Bajirao Mastani or Dilwale? – Bhupendra Sharma

A. The theatrical trailer of ‘Bajirao Mastani’ has significantly increased the buzz around the film, but ‘Dilwale’ continues to be way ahead of its competition. SRK has signed PVR to distribute the film and this is being seen as a masterstroke, a move that could squeeze the last breath out of ‘Bajirao Mastani’. With nearly 500 screens, PVR is the largest multiplex chain in India and if they, as exhibitors, give a massive release for ‘Dilwale’, then ‘Bajirao Mastani’ will be affected big time.

Like it or not, SRK is smarter and a step ahead of the rest. Even if it’s at the very last moment, he knows how to win these key battles for supremacy. More so when the film is produced under his banner. He went all out against Saawariya in 2007 and then pulled out a last-minute victory against Balaji Motion Pictures when ‘Once Upon A Time In Mumbaai Dobara’ was set to clash against ‘Chennai Express’. He’s a smart businessman and most of them who decided to take him on, have failed. Unless ‘Dilwale’ turns out to be a poorly made film, he should win this battle too. Eid 2016 and ‘Sultan’ will be his real test.

Q. What impact do you think the Intolerance statements by SRK and Aamir will have on the box-office of Dilwale. After Aamir’s statement I read some Whatsapp messages of people boycotting SRK’s and Aamir’s films. Dangal is still 1 year to go but with less than 1 month left for Dilwale, how big can the impact be? (question asked by a lot of people)

A. People have short memories, so Aamir’s Dangal won’t be affected. When it comes to ‘Dilwale’, there could be an impact on collections, but it would be difficult to put that in numbers. In a way, there is no such thing as negative publicity. The #AppWapsi campaign on Twitter and Facebook, where people posted requests to uninstall Snapdeal app. The result was, Snapdeal got plenty of publicity and sympathy, which eventually resulted in an increase in number of app installs. Its Google Play Store ranking shot up. So while we cannot give a clear answer on this, the negative impact is unlikely to be more than 5%.

Q. Can I know that if a film manages to collect good money in overseas, but failed to recover even budget in India, then what will be the verdict of that film?

A. If domestic distributors don’t recover their investment, a film is a failure, irrespective of how well it performs in the overseas markets. Apart from rare cases like My Name Is Khan, most films that do well overseas also perform well in India. Even for films that are extraordinary outside India, the share from the overseas business is not more than 50% of domestic share.

Part 1: How has Tamasha performed in overseas markets?

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87 Comments

  • That’s a gentle and true rep from indicine to this type of question..no matter HW much people try to buzz about #Bhajirao mastani…srk will be way ahead…finally I say

    Abhi bhi waqt Hai…
    # BHAAGJAAO MASTANI
    # PHIR KABHI AAO MASTANI..
    HAHAHAHAHAHA

  • BM is will be a typical SLB film. Dark, filled with 10-12 songs, big sets, over-the top dialogues, and the lead pair dying at the end. I don’t see how that movie can be anyone’s first choice during christmas.

    Most of the music sounds just like various songs picked out from Devdas, Guzaarish, and Ram-Leela. Nothing new to offer with the music even.

  • Srk is smarter and a step ahead of everyone. Thats what I think about Srk and when it comes to his home productions then no one can compete his strategies.

  • @indicine…SRK is a backbiter…you know very well how he ditched balaji motions in 2013 requesting to shift ‘OUTIMD’ and backbiting by shifting Chennai express by one day to get 15 august holiday benefit…isiliye iski bade actors se banti ni
    SHAME ON U SRK

  • I m eager to watch dilwale …..!
    Average trailer will not affect it’s opening.

    Not intrsted in bajirao mastani as this genre is boring for me ,Not even good songs in d movie .

  • How could you even compare BM with Dilwale.Even if Dilwale starred only Varun and Kriti it would overshadow BM.Even in worst case scenario Dilwale will collect twice as that of bajirao

  • Dilwale will destroy haters like always.., srk rocksss… 1000 cr India…300 cr weekend dilwale… Haters jalte rho

  • Many things happen in life first. This marketing man SRK will get a taste of his own medicine this time. Week 1 will be dilwale’s but week 2 onwards BM would kill it. He has fooled people so many times with his marketing sense with films like Raone, CE, HNY etc. But now people have got enough of it and Dilwale will be out-rightly rejected. He will fall badly.

    And then after he fails in this clash he wont clash with Salman either. Because Salman will just tear him apart.

  • Till Bhai fans don’t stop this nonsense I will continue posting this comment
    @Dear Bhai fans
    It’s a humble request from me to not talk much about quality and class because it’s a known fact that Salman makes the most cheapest and classless movies in Bollywood.If you want to support BM you’re free to do so but stop bragging about quality and stuff.Please accept the fact that you are supporting BM only because it’s clashing with Dilwale since you guys are an antonym of the word “Class” and “Quality” who prefer watching crap movies like Bodyguard Dabba 2 Ready Jai Ho..the list is endless probably.So better worry for the classless Sultan which looks like a downright crap movie

  • @indicine then what about sunny deol kicking srk’s ass two times ……
    U say srk won during ouatimd time …… Well well it was ur favorite srk only who was licking Ekta kapoor to postpone ouatimd… Mark my words had ouatimd had got that eid weekend then it could had easily scored 30+ on it’s opening day and 85-95 in it’s weekend….

  • Trully agree wth u indicine. He is a master at promotions way ahead of his contempories.Dont even dare to stand against his might..:)

  • Well said..srk never won for his stardom won bcoz of his smart move & Good content…Sultan & Eid 2016 gonna spoil his stardom like a U know what

  • See I m not an srk hater …….. He is a self made superstar no doubt about it…..
    But even die hard srk fans will agree that u can’t call that a clash when one film was released on 3600+ screens , double the shows etc
    On the other hand ouatimd was released on 1600 screens less shows then CE and still scored 14+ on it’s opening day… But the damage was already done……
    U can’t even call it a semi clash…!!!
    Can u???

  • Ever hear the saying one smart dead at two smart door. When one thinks that one is smart there is always someone around the corner smarter.
    All BM producers need to do is be honest and truthful in all that they do and leave the rest to God. There comes a time when He will say enough is enough. Good luck BM.

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