Salman Khan, who played the character of ‘Tiger’ in this year’s biggest blockbuster Ek Tha Tiger, has been roped in to endorse Britannia’s Tiger biscuits.
“I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids. The very mention of Britannia brings their famous jingle ‘ting ting ting ting’ to my mind. I really look forward to a happy and successful association,” Khan said in a official statement.
Anuradha Narasimhan, category director of Britannia Industries Ltd, was also excited to have Salman to endorse their ‘Tiger’ brand “We found a great fit for Britannia Tiger with Salman Khan – someone who is extremely passionate about fitness and a healthy lifestyle, and equally passionate about children and their association will take our brand to new heights”