Akshay Kumar’s Rustom has opened very well at the box office on Friday morning. The film has taken a excellent start at multiplexes, which was expected because the pre-release buzz and interest to watch the film was high.
The occupancy in the morning shows on Friday, suggests that the first day collections could be in the 13 crore range. A lot would depend on how the film sustains in the noon and what sort of growth it can show in the evening.
The excellent opening on Friday morning is a sign that the multiplex audience has regained its trust in Akshay Kumar films. Not too long ago, his films were struggling for a initial at multiplexes, but Rustom has opened well at multiplexes across the country. The film also seems to be the first choice for the metro city audience, over the other release of the week ‘Mohenjo Daro’.
Opening Day occupancy of films in 2016
- Sultan – 80% (partial holiday)
- FAN - 55% (partial holiday)
- Rustom – 35-40%
- Housefull 3 – 35%
- Baaghi – 35%
- Airlift – 35%
- Kya Kool Hai Hum 3 – 30%
- Rocky Handsome – 30% (holiday)
- Ki and Ka – 25%
- Kapoor & Sons – 25%
- Ghayal Once Again – 25%
- Sanam Re – 20%
- Mastizaade – 15%
- Neerja – 15%
- Jai Gangaajal – 15%
- Wazir – 15%
- Saala Khadoos – 8%
- Fitoor – 15%
- 1920 London – 10%
- One Night Stand – 7%
- Love Games – 5%
- Traffic – 3%