With stiff competition from IPL and poor pre-release hype – the films biggest USP was Deepika Padukone’s hot item number – Dum Maro Dum has opened to a below average response at the box office on Friday. The paid preview shows received a dull response and the Friday opening has meant that the film will be yet another failure for Abhishek Bachchan, unless it picks up big time on Saturday and Sunday.
The Friday night shows could be affected by the big Mumbai vs Chennai cricket match and the story could be similar for the weekend, with the nation experiencing cricket fever after the World Cup victory early this month.
Abhishek’s last release Game, that released a day before the World Cup final, was a total washout and Dum Maro Dum could be yet another victim of cricket.
On the positive side though, the Dum Maro Dum Reviews have been pretty good. The film has received a 59 on 100 rating, which clearly suggests that the Abhishek Bachchan starrer is one of the better reviewed films this year.
Stay tuned for regular updates as we are back to covering the latest at the Bollywood Box office.