Madhuri Dixit’s comeback film has failed to set the cash registers ringing at the domestic box office. The film took a below-average start on its opening day, showed decent escalation in business over the weekend, but the drop on Monday has sealed the fate of the sequel to Ishqiya.
The other release last weekend, T-Series film Yaariyan was way ahead of Dedh Ishqiya, even though the latter received tremendous critical acclaim and had a decent star-cast. Also, the first Monday business of Dedh Ishqiya was lower than Yaariyan, a film that was carrying negative reports.
The film is unlikely to recover even half of its investment from its theatrical business, and should finish with lifetime collections of less than 20 crore.
Dedh Ishqiya Box Office Collections
- Friday (Day 1) – 2.9 cr
- Saturday (Day 2) – 4 cr
- Sunday (Day 3) – 5.1 cr
- First Weekend – 12 cr
- Monday (Day 4) – 1.75 cr
- Total – 13.75 cr
Verdict – FLOP