Aamir Khan’s 3 Idiots has broken all overseas records to become the highest grossing Bollywood film ever!
The Aamir Khan – Kareena Kapoor starrer has won the hearts of the Chinese audience, who just cannot seem to get enough of Ranchodas Chanchad and Silencer, characters played by Aamir and Omi Vaidya.
3 Idiots, which was released during Christmas 2009 in India, was released in China just two weeks back with 900 prints, by far the biggest release for a Bollywood film in China. The movie has become an instant hit with the audience and has collected around Rs 11 Crore in just 14 days.
Sameer Rao, CEO of Vinod Chopra Films, tells us “China is the second biggest film market after the United States but it is very difficult to enter because only twenty foreign films can be screened in China in a year. After its success in just two weeks, the Vidhu Chopra camp has built high hopes that the movie will have a very long run in the Chinese market.”
We also spoke to Anil Arjun, the CEO of Reliance Media Works, who said “The message in the film has been the pull factor in the film. Such a great response from a non-traditional territory like China is a welcome phenomenon for the Hindi film Market.”
This extra ordinary success in the Chinese Market has made 3 Idiots the highest grossing movie in the overseas market with a total of Rs 121 crores. It’s success has opened doors to other Indian movies in the Chinese market.
Audrey Lee, who leads the Chinese distributor firm Ekdo Films, said “Films from various countries are given a chance to be released in China under the quota system. As 3 Idiots is doing very well, Indian Films now have a better chance to be released in China. The local distributors too shall try hard as they have seen the response an Indian film can get.”