YRF Studios announces in-house VFX Studio ‘yFX’, Sultan to be first film

Press Release from Yash Raj Films:

YRF Studios is all set to have its own independent division yFX!

yFX will have YRF’s Salman Khan – Anushka Sharma starrer Sultan as its first film with many more exciting movies to follow!

Akshaye Widhani, Vice-President of YRF Studios, Finance & Business Affairs at Yash Raj Films, said “The Indian Film Industry is pushing the envelope with every film and visual effects will play a bigger part than ever before in Indian Cinema. Like Hollywood films, Indian films too will become an event by itself which means more effects and larger than life imagery! This state of the art facility will be housed in YRF Studios making YRF a fully integrated studio in every sense of the word.”

Pankaj Khandpur, Creative Director of yFX, elaborates, “With yFX, the Indian Visual Effects Industry finally comes of age! Visual effects will now be treated on par with all the other critical departments in filmmaking, contributing to the process from day one: from the ideation of the script itself, all the way through to final world-class execution, thanks to our experienced, skilled and passionate team of designers, supervisors and artists.”

With the addition of yFX, YRF Studio exemplifies a complete movie making experience in every possible way where one can walk in with an idea and leave with a complete movie or TV show!

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80 Comments

  • @Romance King lets see which movie collects more for YRF…….SULTAN, FAN, or BEFIKRE……and don’t jump to any conclusion before release like you did just now in your comment…lets play a health game here….you pray for FAN and I pray for SULTAN….let the best movie WIN….

    See You In The Ring…..

  • Is the sultan movie this much became popular that everyone in the world only talking about SULTAN,now even RAEES DIRECTORS RITESH SIDHWANI, FARHAN AKHTAR AND SRK also started talking about SULTAN..
    LAGTA HAI DAR HORAHA HAI IN SABKO.
    KAHIN EID PAR RAESS KA RICE NAHOJAYE.

  • @Sterling (Stree Ling) so you think that success of ETT is because of YRF and not because of Megastar Salman Khan, then can you please tell me why JTHJ collection is half than ETT and why JTHJ is not HGOTY both release same year in a gap of 3 months only. JTHJ release 3 months after the ETT which was a huge success of YRF till that date 200cr, still JTHJ fail to beat ETT collection. Can you tell me WHY? No answer I guess. And now again YRF join hands with Salman Khan so that he (YR) can remain in the game, and you guys will see SULTAN will become the Highest Grosser film of YRF (beat Dhoom 3) if it release solo (yes if it release solo because we Salman Fans never talk rubbish like Srk fans who always predict 400 and 500cr). The truth is my dear friend is that it’s Megastar Salman Khan and Amir Khan who saves YRF and in deep down you also knows this, but you all Srk fans never accept this truth, that’s your big problem that you guys run from the truth…

    Get Well Soon Haters

    SULTAN ALL TIME BLOCKBUSTER
    See You In The Ring…..

  • @Challa : Are you same for Adi or Ali Abbas Zafar what SRK was for Kjo ? ahem ahem !!!! Hope you got it. How did you know Sultan will be mediocre with just one teaser (without Salman or visuals in it) and some pics ? Bhai, tum log naa Dilwale ke baad adhe pagalon se pure pagal hogaye hu !!!!!!!!!!!!!!!!!!!!

  • @sour heart : So why are you burning if Salman cant do acting ? Imagine if he become good actor as Aamir or Ajay or Hrithik (not over actor like bakri SRK khan) your bakra will be nowhere in the industry !!!!!!!!!!!!!!!!!! Without good acting he has maximum BB, HGOTY and more number of hits than your haklu with good acting your idol is still a Nalla at BO !!!!!!!!!!!!!!!!!!!!!!!

  • Yesterday all SRK fans where going ga ga over FAN and YRF and today the same bunch of losers are abusing YRF for providing Vfx to Sultan. SRK fans thinks that YRF is SRK’s family heritage or jaagir and expect YRF to do business with only Haklu Khan and his fans’ expectations and wishes !!!!!!!!!!!!!!!!!!!! Shame less creatures !!!!!!!!!!!

  • @Salma Fan – The answer to that is ETT released solo with double the screens than JTHJ and without clash. If it was ETT in place of JTHJ, im afraid it wouldbt even have crossed 50 crore. But if it was JTHJ releasing when ETT did….3 idiots record would have been easily broken by then. I hope you got the answer now…. and I hope from next time onwards in your comment..you dont ask me question and than conclude it with saying “no answer” :) . How in the world can I answer your question at the same time you are writing your comment??? Have you just lost your hair like taklu or even the brain?

  • @Sterling – My dear friend plz tell me one thing and plz be honest….when, I mean really when you all Srk fans stop giving excuses, Yaar that didn’t happen na than why saying “IF” and “BUT”, almost from last 10 years you guys are giving excuses, when you guys show some guts and accept the truth that today Salman and Amir are way ahead of Srk, is it that hard to accept the truth. I think not only Srk fans but also all star fans should learn this from all Salman Fans. We never run from truth, we always accept that from 2003 to 2008 was a bad phase of Salman Khan and we all know the reasons and I am not giving any excuses here I accept that at time his movies were not working at Box Office. But this is also truth that even in bad phase of his career which was of 6 yeasrs he gave HGOTY (2005)…..and don’t give me that multi-star cast excuse because more than half of Srk movies are multi-star cast…

    But that was past today Salman Khan is in top and way ahead of Srk and only because of his hard work and unlimited love from his fans. You haters always talk about South remake, so let me tell you he did only 4 south remakes in his entire career, and all are successful, but today Salman Khan is in top because of other movies Dabaang, Dabaang 2, ETT, Bajrangi Bhaijaan, PRDP these are not south remake and all are successful and Blockbusters. And I don’t understand what’s the problem with South remake if the sotry is good than why not remake it, not every Indian watch Tamil and Telugu movie, and who is stoping others, the point is people should like these movies if they have no problem than why you haters are burning man…

    So no matter what the haters bark against him and his movies, he is on top and he will be on top “Kutto ke bhukne se SHER ko farak nahi padta hai”, so keep barking.

    And one more thing, I said this so many time and I say it again to all Srk Fans plz stop living in past you will not getting anything from past…..WAKE UP…

    SULTAN ALL TIME BLOCKBUSTER..

    SEE YOU IN THE RING…..

  • Hats off to indicine moderation policy-ap great Ho g-I mean the word “Hakla” is allowed for everyone but word “Takla” burns the asses of not only Salman fans but indicine also-I don’t know who moderate these comments and on what base?Indicine wasn’t as bias before a year as it is now-highly disappointed-if you don’t allow abusive name then keep up with this policy and remove the comments with the word”Hakla” used for srk

  • Salma Fan – Since you mentioned “excuse” in your comment…actually its the other way around. Taklu was not in bad phase from 2003-2008…he was lower than even KRK for the entire last decade…and even before that when his films were working…he was stil ranked as 3rd khan. But you keep giving so many excuses about him being in low phase and this and that.. Lucky for you, his movies started working since 5 yrs…so you can raise ur head and talk to us. And as you have just come out of your hole…SRK has been the number one bollywood actor for past 20 yrs. And no, the title “King” is not self given….it was given by the Indian public…the same indian public who rejected his HNY movie coz it was bad. So you cant argue with indian public because public is always right. You taklu fans will call your taklu mega and vega star…galaxy bula lo..jo chahe bula lo…..but the final verdict is always of the mass. And you will see what the mass chooses between Raees n Sultan as this will be the first time taklu will be clashing after regaining his so called stardom. You even called PDRP blockbuster and movie of the decade and what not…but the truth is all out there…..PDRP of taklu is the same as Dilwale of SRK. :)

  • @Sterling I am with you bro. Don’t mind them look at one @Hrithik indirectly admitting that Ajay Devgn who is a kid in front of King Khan in terms of giving a natural pure intense character role or lets say acting department as whole ,is a better actor than Salman??? Hahaha. @Hrithik after watching PRDp you taklu fans have gone mad. So even Ajay now is being equated amongst the ranks of Samurai in terms of acting get a life @hrithik.
    Acting gurus
    1. King khan
    2. Amitabh
    3. Akshay
    4. Aamir
    5. Ranbir
    6. Ajay
    7. Hrithik
    8. Salman.
    Indicine why not posting my comment and I love your site alot
    4

  • @Salman Fan : Well said buddy !!!!!!!!!!! Keep rocking… Lungiwalas will never accept the reality, let them live in illusion and die !!!!!!!!!!!!!

  • @Baby 2 : No wonder you have this id !!!!!!!! Lol
    Ajay Devgan is 2 time National award winner whereas your haklu still yet to get one (because they are not fake or bikawo). Any neutral fan know how good Ajay is in acting. You got a Baby’s IQ not to see and understand it. I have no shame to admit Aamir, Ajay D and Hrithik are better actors than Salman but Salman is much much bigger when comes to stardom !!!!!!!!!!!!!!!!!!!! Now who needs to get a life you moron ?

  • @Stutering, jerk, if haklu was in paramampara then it would have been much bigger disaster. Srk ki aukaat nahi hai aamir se compete karne ki. Kahan megastar aamir khan aur kahan gangu taili srk? Comparison hi nahi hai.

  • @Sterling – thanks you make me laugh man, so last decade Salman was below KRK…LOL….you know that’s why I call Srk fan a blind followers who think, that their star is everything and everyone else are nothing….people like you are nothing more than a SELFISH person who never appreciate other’s hard-work. Well I don’t want to talk about it anymore because I know people like you never understand……So yes let’s talk in your language and wait for SULTAN vs Raees…..maybe than you know your stars real place…..

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