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‘Yash Raj Films’ movies now available in Britain via Sky Store

The eternal romantic sagas of Yash Raj Films (YRF) have landed in Britain with the production banner inking a partnership with BskyB (British Sky Broadcasting). The deal brings films under the banner on the Sky Store for audiences in Britain and Ireland.

From “Darr” to “Kill Dil”, about 30 films have been made available on Sky Store (www.skystore.com) in a move to cater to international audiences.

Users can watch the movies digitally directly on demand by simply clicking a button on their TV remote. The charge appears on the monthly bill, making for an easy transactional process.

This distribution has been enabled by their partners, FilmKaravan.

“The United Kingdom and Ireland have been one of the top five preferred territories worldwide for the banner with almost 1.5 million Bollywood fans constantly seeking to watch blockbuster titles,” read a statement issued by YRF.

Anand Gurnani, vice president of digital, Yash Raj Films Pvt. Ltd., feels the alliance attempts to catch up with the demands of people hooked to technology.

“Consumers today want to watch their favourite content at the time they want to watch it and on a platform they prefer the most. It is important to understand their choices and enable reach via reducing friction to access our content.

“Our movies are easily accessible now digitally via Sky, thus tapping into a hybrid platform accessible directly on TV. Making our films available through the Sky Store platform was a natural extension to our digital distribution efforts. It’s imperative that we be where our consumers are,” Gurnani said in a statement.

The banner is credited for films like “Dilwale Dulhania Le Jayenge”, “Band Baaja Baaraat”, “Mardaani” and more recently “Dum Laga Ke Haisha”.

19 Comments

  • FAN will create HISTORY both in CINTENT as well in COLLECTION.when IT comes to OVERSEAS/WW,nobody even comes closer to KING KHAN’S POPULARITY considering all the 3DECADES.

  • Yashraj should not do any film with Akki otherwise they too will start giving 60 cr films. Gobar is back will be another 30 or 60 cr film.

  • YRF WITH AAMIR KHAN 2 MOVIES..HIGHEST -284 CR

    YRF WITH SALMAN KHAN 1 MOVIE..HIGHEST-199 CR

    YRF WITH SRK 8 MOVIES…HIGHEST-110 CR

    SHAME ON SAROOK.

  • sss: yes no one is close to SRK in overseas market. Some are lagging far behing and one has gone far ahead.. So yes no one is close. :)

  • yrf hits starring youngistaan
    1bbb
    2 ishaqzaade
    3 suddh desi romance
    4 gunday

    waiting for arjun starrer yrf next

  • Yrf don’t have big hits without our king
    power of king
    oh no!wait there is d3&ett once again its salmir causing troubles for our king

  • I will pay to watch ETT and Dhoom 3 for sure but I will also insist upon getting a reduction in my monthly subscriotion if they pollute my sky box with Queens crapfests…!

  • Yrf thought that if they ignored young salmir they wil disappear from bollywood and their baby will rule but nowdays even yrf is behind the kingssalmir
    sarook yrf ke peeche yrf salmir ke peeche too much fun

  • This article is about YRF .
    But almost all the comments are about SRK .
    SRK was , is and will always be bigger than YRF : PROVED

  • @phenom you said it all.
    hehehe… shahrukh needs no introduction..haters will make him famous.

  • @phenom
    This article is about YRF but every comment talks about Salman’s ETT and Aamir’s Dhoom 3
    Power of Salman and Aamir, no teesra khan lol

  • @legend,no one is talking g about dhoom3/ett except you who wrote it yourself.look clear everyone is talking about KING SRK,that’s the power of OUR KING.

    KING KHAN has 28 overseas HITS.
    salmir has 11 overseas hits(3+8)-big shame.

    KING KHAN has 11 HITS (3 HITS,4 SUPER HITS,3 BB IN A ROW,1 ATBB) in a row.

    Amir has 11-12 hits in entire career.–big big shame,ROFL.

    In top10 overseas FILM—-KING SRK(5),amir(3)-another big shame.

    rest of your wish will be fulfilled by FAN/DHOOM4.

    your south remake stars need KING SRK’S MADE YRF/south remake/raju hirani now.KING KHAN IS ONE MAN ARMY.

    YRF is whatever is due to YASHJI’S EFFORT and result of working with KING KHAN.otherwise look at rajshri production it doesn’t even come in top-10 productions only because it worked with salman,ROFL.

  • Highest grossers in overseas
    1. Dhoom 3
    2. 3Idiots
    3. PK
    King of overseas aka Ace of Bollywood rulesss… His name alone is enough for a commercial film to do 25 million dollars in overseas :)

  • @sss, yeah fan has every chance of creating history by collecting less than billu.
    Btw, what is the meaning of CINTEN(as u mentioned)???

  • @sss : Apply some burnol. You or your king never change the history despite working with YRF for so many years. The first 150+ cr to YRF was given by Salman. The first 250+ crs by Aamir. They both earned n gave with 1 movie each which your kings various movies could not earn for YRF. Thats called true Stardom !!!!!!!!!!

  • @sss : Apply some burnol. You or your king can never change the history despite working with YRF for so many years. The first 150+ cr to YRF was given by Salman. The first 250+ crs by Aamir. They both earned n gave with 1 movie each which your kings various movies could not earn for YRF. Thats called true Stardom !!!!!!!!!!

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