India Now season,launching on 17th July 2007, will showcase India’s contribution to world culture, its rich tradition and celebrate new Indian trends across business, art, film, theatre, food, music and fashion.The world premiere of Yash Raj Films’ forthcoming movie, Chak De India (Go for it India), starring Shah Rukh Khan, will be held on 9 August 2007 at Somerset House, London.
The premiere, which forms part of the Film 4 Summer Screen programme, will be held as one of the highlights of India Now, a three-month season celebrating London’s growing relationship with India.
The event will see London’s Somerset House transformed into a full-scale open-air cinema, complete with a state of the art giant screen, 35mm projection and surround-sound. Khan is expected to attend the premiere. Following a red carpet arrival, up to 2,000 moviegoers will enjoy the film’s debut within the setting of Somerset House’s courtyard.
Produced by Aditya Chopra and directed by Shimit Amin, Chak De India is the comeback story of an ageing hockey player (Shah Rukh Khan). The film sees Khan starring as coach, fighting his personal demons as he takes a motley group of girls to the pinnacle of world hockey.
The India Now season is set to launch on 17 July 2007 with a visual display of India and London’s most iconic landmarks. The event will be attended by a selection of famous Indian and London cultural ambassadors. Over 150 of London’s cultural organisations and attractions will participate in the India Now season, which will showcase India’s contribution to world culture, its rich tradition and celebrate new Indian trends across business, art, film, theatre, food, music and fashion.