‘Tourism won’t increase if brand ambassador says India is intolerant’

When it was announced that Aamir Khan would no longer be the brand ambassador of Incredible India, it was received with criticism from different parts of the country.

Defending the government’s move, the secretary of Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said Aamir Khan’s remarks on intolerance damaged the brand identity of the country.

Speaking as the chief guest of the 36th convocation ceremony of the National Institute of Desgin, Amitabh Kant, who played a key role in the campaign, said, “People will come to India and tourist flow will increase only if the brand ambassador of Incredible India promotes India as incredible India. But if he says India is intolerant, he is surely not working as a brand ambassador of India”

“People will not come to the nation after listening to these words. Ambassador has to promote the brand, not destroy the brand”

Aamir’s removal as brand ambassador comes after the superstar said that his wife Kiran Rao had asked if they should move out of the country. Aamir said, his wife fears for the safety of his children. The actor had also said there is growing intolerance in the country.

Aamir’s contract as the brand ambassador of Incredible India wasn’t renewed.

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37 Comments

  • This is getting too much . Aamir’s contact expired and it was not renewed because of obvious reasons . But rather than appointing a New Brand Ambassador we should not talk about Aamir again and again . He was part of the campaign for 10 Years and now somebody will replace him which is natural . I hope we get the new Ambassador as soon as possible because i am tired of such statements again and again .

  • To hell with Your Tourism, EVERYÖNE loves Aamir and Aamir is a patriotic man.These Guys are so Cheap that they are earning Cheap popularity in the name Of Aamir.

  • Best choice for Brand Ambassador of Incredible India are Shakshi Maharaj, Yogi Aadityanath, Shadhvi Prachi and Kailash Vijayvargiya…

    These people are pride of India.

  • If he has a little guts a little courage, then he will speak about intolerance during dangal time !!!!!!!
    if he is hypocrite, then he will hide like a
    a jackal !!!!!!!!!!

  • Srk said religious intolerance will take us to dark ages which is true …!!!
    Aamir made an implication that he wanted to leave the country through his wife’s words and then he worsened the situation by saying I stand whatever I said in my interview just because srk’s dilwale was in danger ….!!!!!!
    trust me I was quiet during dhoom 3 and pk but I will not sit quiet during Dangal release !!!!!!!

  • Absolutely spot on. You can not board two boats at the same time. On one hand incredible india and other side intolerant india.

  • So what ???? Is foreigner not read or show the Indian news and channels????
    Or they don’t know about Dadri,,,Gobind Pansare….Dalit of Hyderabad University??? And Anti National Party’s Bhart Jalao Party) members Hate Speech????

  • What is this Incredible India brand ambassador hoopla. Aamir was deserving for that campaign until he commented about Intolerance. Aamir for me wasn’t the brand ambassador of that campaign from that day. Everything happening now is just a formality. How practical we are now but Marketing can’t be done by someone who suspect the product/brand who he/she marketing. Simple rule.

  • Nobody knows this Guy of whose words you wrote here. What was the need of this article? Why are you trying to deride Aamir with such articles?
    Aamir just supported Sunny. Why don’t you post that as a sign of positivity?

  • A brand ambassador’s job is to shine, lie, and shine about the brand no matter what. SRK once said that he promotes his bad movies more because he already knows they are not good at all. Overpromotions are a gimmick ESPECIALLY when it comes to a thing such a country.
    Aamir Khan has done more for India than most people COMBINED yet these clowns keep maligning an “intolerance statement” that is frankly closer to reality than “Saare jahaan se acha, hindustan humara”
    You cant improve upon something if you dont point it out as a flaw.

  • In dis circumstances our beloved ministers r only think about money .
    If any actor compared our incredible India as a “Brand” then they will face lots of hatred n criticism by our patriotic janta.
    But our ministers can say whatever they want humko toh bas sach baat nahi sunna.
    Kuch bhi kar lo par sach mat bolo kyunki hum phir bahut intolerant ho jaayenge.
    No matter what we should stay silent n enjoy d circus.

  • By using aamir’s megastardom they are trying to become famous. Aamir is India’s icon. We all love him. Stop bashing him again and again. Dangal will be a big slap to these losers.

  • Aamir khan himself an incredible like our india. Because of him foreigners knows about india. Bharath ki shaan aamir khan.

  • Tourism won’t increase if brand ambassador says India is intolerant’ THIS IS TRUE BETTAR DONT SEE AAMIR MOIVE

  • WTF is all this about!! what Aamir said I am 100% sure he is rite!! India is still a backward minded country!! the thinking amongst ppl will never change!!! freedom of speech gone out of the window!!!! These hate campaigners are nothing but a bunch of wastemans!!

  • ONLY 1 STATEMENG & FEW DUMBS are OVER HYPING it.
    Aamir Khan has said it and so many people came up to protest against him asking him to leave his own country and abusing him etc etc.
    At that time THEY BECAME PATRIOTIC.
    I DONT UNDERSTAND
    Why these HYPOCRITES didnt protest against juvenile release of NIRBHAYA CASE???
    Why they didnt protest When PATHANKOT attack happened a few days after Modi met PAK. PM??
    Why so much of delay for a judgement for an evil deed which cannot be forgiven even by God!!
    & SO CALLED MEDIA WHO HAS BEEN BASHING AAMIR from last 3-4 months
    Where Was Media During Malda Riots?”
    He has done more for India than any of us.
    HYPOCRICY AT ITS PEAK.
    @INDICINE,
    PLZ POST MY COMMENT

  • @Our88 – What do you mean by “to hell with tourism”? Thousands of people survive on income coming from tourism. More than that, when a brand ambassador makes a bad statement about the brand he is endorsing, people listening to him believe the message more. Over and above all this, Aamir simply insulted India which is simply not acceptable. India has seen and will see many more Aamir Khans. Neither he is unique nor India has gotten anything from Aamir. Aamir has earned a lot from India and Indians. If not anything else, he needs to show some respect to India/Indians

  • Hey Amitabh Kant you want to get noticed and become the brand ambassador go ahead and do it coz you are using Aamirs shoulder to fire shots got damn hypocrate

  • Considering how Akshay has been doing patriotic films (caring about safety of people) and showing how Incredible India is through his fims…. i think Akshay would be the right choice as the ambassador of Incredible India. This is just my opinion though.

  • @ movie fan and agree with ur statement . Muslim are so insecure in the world when MIM party leader Owaisi insult of Hindu God & abuse our Lord Rama . They only remember Dadri incidence , Ayodhya . But they forget # Pathankot attack Muslim people ridiculously killed innocent people & insult of Hindu God . I really not feeling good when incidence people were killed . Amitabh Bachchan will be good choice for incredible India . Even Akshay is best choice but please no Khans ha .

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